Question

Topic: Taglines/Names

Tagline For New Savings Card Needed

Posted by Anonymous on 12/28/2006 at 6:14 PM ET 250 Points
This is round 2.

We are launching a new savings card in the area. Our goal is to have one savings card for everything, eliminating the need for coupons, separate store savings cards, etc. Ultimately, we plan to partner up with all major merchants local and national so people can have one savings card they can use to ge the most savings in all of their favorite stores whether small or big.

The card name is: The Max Card

Our current tagline: Smart.Easy.Fun.Savings

Would love to see what you guys can come up with based on the current tagline that we have. We want something more punchier, bolder but still remain similiar concept.
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RESPONSES

  • Posted by Chris Blackman on 12/28/2006 at 7:38 PM Accepted
    Hi supersanek

    Sounds to me like the core value proposition is you keep the same savings you get now with coupons and individual store cards but you don't have the hassle of clipping, storing and carrying coupons, plus a range of store cards, and monitoring a slew of individual coupon expiry dates.

    The Max Card.
    More Savings. No coupons. No hassles.

    The marketing problem with replacing clipped coupons with an all-embracing loyalty/discount/savings card is that the coupon is an essential communications device used to alert the consumer to a particular brand, and it is through clipping, collecting, carrying and redeeming the coupon that awareness gets built.

    You may need to find a way to get to the card user to ensure they know about which brands and products are on sale where and when. This would then close the circle on coupon functionality. This could be through a flyer, newspaper insert, website update or daily e-mail newsletter.

    I'm not at all convinced about the fun aspects you're alluding to, though. KHE members outside the US may not be aware of the coupon-clipping shopping mentality. You can often see shoppers in US supermarkets with shoe-box sized coupon wallets searching through the shelves looking for the brands on which they can save with the coupons from the weekend's papers and letterbox mailings.

    Things can get very ugly at the checkout if you're behind someone who misplaces a coupon for a fat discount or a "twofer" or "threefer" on an item they've stashed in their trolley, or if they think the checkout sales clerk has not discounted their purchase correctly against the coupon.

    It's more grim than fun, in my view. Australian shoppers would probably be placing these experiences into the "Get a Life"category, but hey, USA, it's a national pastime!

    Happy New Year to all...

  • Posted by charles.stannard on 12/29/2006 at 12:54 AM Accepted
    1 Card, 100s of Savings, 0 Headaches
  • Posted on 12/29/2006 at 6:13 AM Accepted
    The Max Card
    Fun for Less. Smart for Sure.

    The Max Card
    Where Fun's the Only Thing Not Discounted

    The Max Card
    Everything Discounted Except Fun

    The Max Card
    One Card. Big $avings.

    The Max Card
    Sooooo Easy to Save

    The Max Card
    Easy to Use Fun Savings

    The Max Card
    Have Some Fun and Save

    The Max Card
    Your Ticket to Fun and Savings

    The Max Card
    Get Out and Have Some Fun




  • Posted on 12/30/2006 at 1:07 AM Accepted
    save today to save tomorrow

    save save save

    safe save

    Max the universal saving

    stop shop, suave save.........MAX
  • Posted on 12/30/2006 at 2:32 PM Member
    The Max Card
    Funtastic Savings
  • Posted on 12/30/2006 at 11:02 PM Member
    What's yours is yours.

    Ditch the scissors. OR

    Cut out the scissors.
  • Posted on 12/31/2006 at 3:52 PM Accepted
    Maximize your Savings, Minimize the Hassel.

    One Card, Many Benefits.

    One Card, Unlimited Benefits.

    One Card, Unlimited Savings.
  • Posted on 1/2/2007 at 2:06 PM Member
    Is this the card that will have Max the Dog as the Mascot?

    The Max Card
    Unleash the Power of Max

    The Max Card
    Fetching Maximum Savings

    The Max Card
    Max-Fetched Savings
  • Posted on 1/2/2007 at 2:09 PM Member
    The Max Card
    Your Savings Retriever

    The Max Card
    Hunt Down Savings with Max

    The Max Card
    Another Spotted Discount
  • Posted by browncatfan on 1/2/2007 at 5:54 PM Accepted
    CUT OUT the COUPONS. Forever!

    MAX card. Max convenience.

    MAX savings. MAX convenience.

    The Max Card.
    All the savings that are out there are in HERE!

    The little card with all the savings inside!




  • Posted by Frank Hurtte on 1/3/2007 at 6:41 AM Accepted
    The Max Card
    No Coupons. No Hassles. Now.
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