Question

Topic: Taglines/Names

Tag Line Needed

Posted by Anonymous on 7/29/2004 at 7:56 PM ET 250 Points
I have a company (Simon & Co) that provides service to high end home owners. The closest I have got to describing it is "Estate & Personal liaison" and a tag line (we look after a few people very well) but this still does not relay the real value to the client. I am trying to come up with a one line or short sentence Tag that gets a strong message out to the right clients. Most would be in homes of over $1.5M
We provide a very hands on personalized service that could be looked at as lifestyle management but I feel the "management" tends to put people off. We adapt to each client knowing they are all unique individuals and the service can center around the client or his home or both. I could go on and do have a web page with more info www.simongb.com. Any-all help welcom,

Simon
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RESPONSES

  • Posted by SteveByrneMarketing on 7/29/2004 at 8:14 PM Accepted
    Hi simongb,

    first thought - Your exclusive estate concierge

    - Steve
  • Posted by Deremiah *CPE on 7/29/2004 at 10:19 PM Accepted
    simongb,

    Here's my tagline.


    When caring for your Estate matters most to you

    When you want more time let us manage your Estate

    We give you back the time managing your Estate takes away

    You deserve freedom & Peace of mind let us manage your Estate


    I hope this helps. Simongb I know you're not looking for website input but I really feel your website could be tweaked just a little to reach the audience you have the potential to attract. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE
  • Posted on 7/30/2004 at 3:28 AM Member
    We built values.
    Feel at Home
  • Posted by SRyan ;] on 7/31/2004 at 4:55 PM Member
    "The support team for your lifestyle."

    "Your lifestyle butler."

    "When your distinctive lifestyle needs an elf."

    A bit strange, I know, but I agree that you need to stay away from "management." Sounds like financial planning. What about...

    "Your secret pair of hands."
    "You deserve a private assistant."

    I think the last one probably gets it best. Or just stay simple: "Your personal assistant."

    ps. Gary's right, the website is pretty bad.
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