Limited Time Offer: Save 40% on PRO with code GOPRO2018 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Achieve Top 3 Position On Google Local Biz Results
12/7/2008 at 9:51 PM ET
Google now provides the opportunity for free 1st Page Google Positioning under "Local Business Results".
I would like to know how to get positioned within the top 3 search results?
1) Is there a means of doing this over and above standard SEO/Keyword & Linking Strategy approaches? 2) is there a premium version through added fees that can get you positioned within the top 3?
Very much appreciate those expert experience based recommendations.
Thank you. Paul Gothier
RTP Designs, LLC
[Phone number deleted by staff]
12/7/2008 at 10:28 PM
Search engines continually change their rating schemes. It appears that in early 2008, Google (and Yahoo and others) have changed their methods somewhat. It used to be that your ranking solely depended on how close your address was to the center of the geography you chose. More recently, it appears that the ranking, while still heavily weighted by the geographical basis, is also marginally affected by number of pages that have links to the business' site (obviously having a website is important to the ranking - the links can be from Yellow Pages, etc), reviews, title, category, and traditional SEO criteria. Here's a study on this done in July.
While there doesn't appear to be a way to "buy" your way into higher rankings for the local pages, Adworks and other pay-per-click allow you to be beside the maps category as a sponsored link. If you pick a zip code, it's not so clear how to get that sponsored link on top.
I hope this helps.
12/7/2008 at 11:54 PM
This blog article about
free local listings on Google
gives you step by step instructions on how to get your company listed in Google local results. Just getting listed is not a guarantee of showing up on the first page, but if you are not listed, you will never show up at all.
12/8/2008 at 9:28 AM
The hint in the following article states that a higher ranking by local listing may be possible by # of reviews:
12/8/2008 at 12:19 PM
Submit to google local (do the other search engines as well). Know your best keyword phrases and add them to the account.
Have your address and phone number within html of site. Include the towns/areas you serve.
Implement search engine optimization tactics including the addition of backlinks.
Sorry for the quick answers - finishing up big project.
12/8/2008 at 12:21 PM
Forgot to mention reviews but they were addressed by others.
12/9/2008 at 2:35 AM
Thank you for this great question and great answers :)
For me, this is exactly what marketingprofs is for.
I learned some great new stuff from this.
Thank you to all for the advise.
12/11/2008 at 1:22 PM
Adding an image of your business location with the file name containing your postal code will also help.
Adding a footer of your business address in html in all of your website pages can also contribute to higher listing in the local search.
Add your business address and postal code as a title in your contact page and business location.
The more cross references you are able to make internally to your site and externally from other websites will give you a better chance in achieving a higher spot but there are no general hard or fast rules, as others have said, the goal posts do change quite often.
Hope this helps.
12/12/2008 at 11:31 AM
From your specialties in LinkedIn and other sites where we share an entry, I would have thought that you should be telling us how to get to the top 3 slots, not vice-versa!
If it’s any comfort though, I’ve had some of the best advice dished out to me here on MP’s for my own specialities – CRM and Forecasting. Wood and Trees come to mind.
Getting to the top other than the methods you’ve explained yourself or outlined above tend to involve tricks or shock and awe – the latter produces a short term avalanche of articles which include a back-link to your rite.
The “Network Marketing” “Guru’s” have their own methods, mostly involving getting thousands of affiliates to back link top your site in the hope that they too will earn $$$ rather quickly. In fact the best tactic I’ve seen from these fellows was to buy out the top ranking site for a given ad-word combination. It was cheaper than doing it conventionally, quicker and what the heck’s the cost of a second hand Ferrari these days. That’s money boasting, not money speaking, just in case you are tempted!
Doing something on your site which is hugely newsworthy is probably the best way, but do what? As Seth Godin wrote a few days ago; your next market-busting story, product or idea is already out there and already in your head and the collective heads of your client’s board.
The secret is to spot what you can do, release it and to hell with risk adversity. The revues idea also has some weight – the same technique is used by the MLM industry to get the innovators of a scam reviews through hundreds of affiliate websites.
A more ethical way might be to seek out all the other local, non competing companies which use Google Local and to ask them by phone and by email if you could include links to them from your site, in return for the same service on their site. If you have the time to invest, then getting a review of your business from other advertisers is not beyond reason. After all, if your client becomes number one, your review of their business and your back-link is going to benefit them directly.
Hope that’s of some use – I’ve been studying web marketing and the latest guises of the MLM business for a few months now and although most of these businesses are unethical in that they offer rewards which can be achieved only at the expense of the majority who must fail to provide that success, some of the SEO techniques they have developed are quite valid for real businesses. They also have the advantage of being able to test the technique with vast samples of emails, caring little for whom they offend or annoy.
Best wishes and see you soon on LinkedIn or wherever we cross!
12/12/2008 at 11:47 AM
Here’s an amusing thing:-The next email I opened was from you, Via LinkedIn on the same subject.
I know that the two sites have different aims and objectives, but for me it was instructive that here you got 9 attempts at answering your question whereas on LinkedIn you got 5 pitches for your business!
What a difference – is it always like that?
12/19/2008 at 9:32 AM
You list this as an 'urgent' question needing immediate response (and I'm assuming result).
If urgency is the issue, seems to me you need to focus on SEM (Adwords) rather than SEO. SEO will take weeks or months to show results (depending on your category and skills), SEM will get you clicks today.
BACK TO TOP
Post a Comment
The Four Most Compelling Design Trends for 2018
by Pamela Webber
The Ultimate Grammar Cheat Sheet for Writers [Infographic]
by Laura Forer
The Future of Email: Four Questions and Answers for 2018
by Eric Wanta
How to Create Engaging Social Media Campaigns That Get Attention
by Ben Sailer
The Brand-Content Preferences of Different Age Groups
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with