Question

Topic: Branding

Branding Style Bible

Posted by Anonymous on 8/25/2004 at 1:31 PM ET 125 Points
Hello all,
I posted a few weeks back on using company stationery as a branding tool. I now need to put a style bible together, which will incorporate a guide on all of our comapny's stationery/documentation etc and how it needs to used.

We are a global company with offices world wide but we want to have a consistant look world wide to strengthen our brand.

Any ideas?

Thanks,
Emer
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RESPONSES

  • Posted by Blaine Wilkerson on 8/25/2004 at 1:42 PM Accepted
    I have the same issue. What I do (and am in the process of doing) is create a gudeline with examples of each possibility (i.e. stationary, business cards, etc). I create a CD with various templates and logos, and I plan on posting it all on a website for easy access.

    You can organize it any way you want, just make sure everyone has easy access. You may want to require a confirmation email, phone call, or something to indicate they received the guidelins and agree to the terms.

    I hope this helps!
  • Posted by SteveByrneMarketing on 8/25/2004 at 2:03 PM Accepted
    Hi Emero,

    My past experience includes working at a corporate design firm doing many corporate identity systems. The firm would typically develop a Graphic Standards Manual for help ensure consistency of the corporate and brand graphics over time. Here are a few links to Graphic Standards Manual examples:

    https://www.sglocks.com/pdf/graphics_manual.pdf

    https://www.prssa.org/downloads/GSM.pdf

    https://www.cu.edu/downloads/gs_manual.pdf

    best of luck,

    - Steve
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