Know-How Exchange : Taglines/Names

The problem you're facing is that you're selling both your services and your images, which appeal to to different groups of people (with very different needs). A couple of ideas:

* Capturing Beautiful Images (For All Time)
* We See Beauty In Everything & Everyone

You need to narrow the focus to a smaller audience so you can position yourself as being the perfect choice for them, not an all-purpose, one-size-fits-all photographer.

That doesn't mean you can't DO other things or serve other audiences, but you need to have a focus on your primary market. Rifle-shots not shot-guns.

You'll be much better off getting a 100% share of a small market than a 0.01% share of a large one ... and it will cost you less to reach that smaller market too.

"For All Your Happy Moments"
"Let's Capture Memories"
"We Always Want You To Smile"
"Say Cheese"


Regards
Rakesh

Hi Bethan. I do agree with "mgoodman" response and having been in photography for 20 years I do not suggest (and do not believe in) a "we do all studio".

In photography there are tens of specializations and the clients who believe in photographers who takes everything and anything are those who less need a photographer.
Are you sure you can shoot (at a very good level) any kind of photographs?

Think about it, Bethan, but seriously.
Sorry if I don't suggest any name/tagline.
Fla

"Live Moment everyday"
"No stopping keep clicking"
"Capturing Memories"
"your short Biography"