Question

Topic: Taglines/Names

Need Punch Line For Jewellery Brand

Posted by Anonymous on 5/12/2011 at 8:57 AM ET 50 Points
name of my company is Shreya Gems & Jewels we require the tag line or punch line for our brand. we want to enter in the retail jewellery market . we are launching silver jewelery with real diamonds & real stones first time in Indian jewellery market.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/12/2011 at 11:33 AM Accepted
    Who's likely to want to purchase your jewelry?
    What makes your jewelry better/different from others?
  • Posted by mvaede on 5/12/2011 at 7:49 PM Accepted
    Gold is silence, Shreya is thankfulness (love) (bliss) ....

    a tag line depends on what makes your customers tick, so you should consider asking them - online questionnaires are free - which words, feelings or thoughts they associate with your brand or with the kind of jewelry you offer.

    You could show them 3-5 different photos and ask them for 2-3 words to emotionally describe what they see.
    Then integrate these words in your tag line.

    You could even have different tag lines depending on the social / physical media you''re using.

    Mikael Vaede
    B2B Social Media Marketing
  • Posted on 5/13/2011 at 3:10 AM Author
    Jay: My jewellery is particularly for those, who wish to wear real jewelery but at low cost. So you can say for upper middle class. And this is the reason my stuff is different from others.
  • Posted by Jay Hamilton-Roth on 5/13/2011 at 10:17 AM Member
    Affordable Beauty Can Be Yours
  • Posted by mvaede on 5/13/2011 at 7:43 PM Member
    diamonds for grabs

    Diamonds = real jewelry
    grabs = affordable

    Everyday Endearments

    Everyday = affordable
    Endearment = something valuable

    Everyday stones
    Everyday Diamonds
    Every day its diamond

    actually you can afford to have one for "every" day
  • Posted on 5/16/2011 at 2:28 AM Author
    I'll be selling my jewelry online from my website which is under process & also through my own retail store.
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