Question

Topic: Taglines/Names

Name For Nightclub Discount/memebership Card

Posted by Anonymous on 5/26/2011 at 2:41 PM ET 250 Points
Hello,
I am in the process of implementing a card which offers discounted entry to a large number for nightclubs across the UK. However, I need a name for this service. The common term for this kind of thing is a 'guestlist', however this is not necessary as my system is slightly different in that it is a card and not a list of names.

Additional information; the card is quickly scanned upon entry, it is aimed at students and young adults 18-30, the name must be memorable and stand out.

A few names I have previously come up with are;
- BeMyGuest
- VIPkey
- Guestination
- TheTrapdoor
- NightclubCard
- TokEN-TRY

Any suggestions are welcome!

Thanks,
KD
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RESPONSES

  • Posted by SteveByrneMarketing on 5/26/2011 at 4:34 PM Accepted
    viplist
    FriendsList
  • Posted by Jay Hamilton-Roth on 5/26/2011 at 4:39 PM Accepted
    Nightclub Express
    Nightclub Insider
  • Posted on 5/26/2011 at 5:03 PM Accepted
    The VIP Pass
    ClubTicket
    TheNightPass
  • Posted by mvaede on 5/26/2011 at 8:59 PM Accepted
    what about

    Guest Card
    No Bounce (getting past the bouncer)
    Fast Track (same line of thinking)
    Party Card
    Party Pass
    Bedtime (actually Past bedtime, but
    Party Ace (best card at hand)
    Night Out
    Night Pass (don't combine the last two :- )
    Quick Door

    Mikael
    B2B Marketing
  • Posted on 5/28/2011 at 3:43 AM Accepted
    *Go Clubbing
    *Ground Zero
    *Gold Card
    *Wild Card
    *Rendezvous
    *King Louis
    *Club Key
    *The Link

    Could be some suggestions.........
  • Posted on 5/31/2011 at 4:43 PM Accepted
    Stirpass (domain available)
  • Posted on 6/6/2011 at 9:28 AM Accepted
    Am not quite sure how much the name is a key driver for establishing the brand. Does ordinary name on a sparkling card with a holograph beat GREAT name on an ordinary, boring card?

    Regardless, take advantage of split testing services on Google. Hit your target market with various names on-line/ social media and see which one they like best. Perhaps have a name voting contest of some sort. What counts is not what you like, or what we here like, but what your targeted customers like.

    Regards, JH
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