Question

Topic: Taglines/Names

How To Choose Catchy Titles For Training Programs

Posted by Anonymous on 2/7/2012 at 5:30 AM ET 250 Points
Generally, we provide training programs on Operational Excellence. Although the contents are good enough, the titles, seems are not attracting the prospects. How to christen the training programs so that people are wooed on to our programs.
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  • Posted by Jay Hamilton-Roth on 2/7/2012 at 8:39 AM Accepted
    A title won't generally woo anyone to sign up (exceptions include: "100% Guaranteed Training Excellence"). What you instead need to focus on WHY people have chosen you before (instead of your competition) and why they should trust your training.
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