Question
Topic: Branding
Need Examples Of Brand Positioning For B2b Markets
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What I need are examples of real brands in B2B or industrial markets that are (a) company name is the brand name (I have lots of these); (b) dual branded with company name AND a distinctive brand name (not a model number); and (c) brand name only (perhaps with company name as minor reassurance). It's best if they are well-known global brands, of course, but I'll take US or European brands, if they are reasonably well-known in their markets.
If you have an actual positioning statement from any of the brands, that would be appreciated too. (Can be sent via private email if you'd rather not make it public.)
I have several of these examples from consumer markets, but not very many from industrial or B2B markets. And I have lots of company-name-is-brand-name examples, but not with positioning statements.
Thanks in advance for any help you can offer. Question closes on Wednesday night (10 Nov 2004) US Eastern time, because I have to wrap this up Thursday morning.