Question
Topic: Branding
Brand Activation: Explanation Required
I work for a radio and TV broadcasting company. Our Advertising Sales team has discovered the term "brand activation" and is bandying this about. I feel they don't have a full grasp of it, but then neither do I! Help me with: a definition, case studies and best practice please. Andre
Related Discussions
- Event Brand Design
- Horizontal Or Vertical Marketing?
- Need Title For A Product Launch Event
- Branding Using My Name - Play On Name
- Product Brands & Company Owners
- Need A Name For My All Natural Goat Milk Soap Busi
- Brand Character Social Media Presence
- Resian Jewellery Name Needed
- I Need Help With A Slogan For A Howlsale Company
- How To Handle "sub-logos" For Programs
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Branding)
- mgoodman 51,061 points
- Jay Hamilton-Roth 41,527 points
- Gary Bloomer 19,186 points
- Mike Steffes 7,353 points
- wnelson 6,940 points
- SteveByrneMarketing 6,741 points
- Peter (henna gaijin) 6,624 points
- Blaine Wilkerson 5,949 points
- cookmarketing@gmail. 5,171 points
- saul.dobney 4,438 points
- darcy.moen 4,308 points
- Mushfique Manzoor 3,978 points
- Gail@PUBLISIDE 3,635 points
- telemoxie 3,227 points
- ReadCopy 3,093 points
- Chris Blackman 2,605 points
- Levon 2,191 points
- SRyan ;] 2,159 points
- Deremiah *CPE 2,051 points
