Question

Topic: Taglines/Names

Would Like A New Tagline For Marketing Myself

Posted by Anonymous on 3/29/2005 at 10:11 PM ET 25 Points
My career in the Mortgage Lending spans over 25yrs. I have an excellent reputation and high retention rate. I want to come up with a new tagline that catches peoples eye, on my business card and with advertising. I just recently opened my own company (Adobe Mortgage) and my partners and myself are in the fibre of our community. Would like to enhance my marketing.
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RESPONSES

  • Posted by Carl Crawford on 3/30/2005 at 2:08 AM Accepted
    Hi

    Welcome to KHE, i have moved your question to the Taglines and Naming section of the site. If you want it back in the Advertising/PR section just ask.

    Anyway lets get down to some names:

    When i saw the name of your company Adobe Mortgage, i came up with

    "Picture prefect home" ( Linking Adobe Photoshop and a a perfect home life) It also falls with some of the catagorys that blanalytics mentioned.

    Strong brand recognition
    Top performing products
  • Posted by williamarruda on 3/30/2005 at 2:38 AM Accepted
    Hello,

    Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience.

    You can then hold a brainstorming session to come up with a tag line that speaks to that differentiation.

    Best wishes,
    William
    www.reachcc.com
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