Know-How Exchange : Taglines/Names

What criteria will you use to evaluate all the taglines we suggest? How will you know the "great" one when it shows up?

Usually the role of the tagline is to work with the name to communicate the positioning to your prime target audience. What's the positioning? Who is your prime target audience?

Why should someone come to Quik Start Auto? What makes you any better than the guy down the block who does the same thing?

Help us understand your situation a little better and we'll come up with taglines that will accomplish the objective.

Whare are you located? What city/country? That's probably relevant too. Local businesses should try to "feel" local, so people feel like they're supporting their neighbors.

Just a quick thought:

Quik Start Auto
Taking care of cars and the people who drive them.


Hope this spurs some ideas.

Best,
Amanda

Lucky Guppy Marketing

Chrissie,
You have the problem of being in a business where many people aren't ethical and that has created a ton of mistrust on the part of potential customers. Your tagline needs to speak to the trust issue. Even the worst places say they offer excellent service. You can't say "the best in town" and expect people to believe it.

Quick Start Auto: Not afraid to let you watch!