Question

Topic: Taglines/Names

Slogan Needed For A Marble Company

Posted by Anonymous on 10/5/2005 at 9:14 AM ET 250 Points
This is my first time here so I would like to say hi all.

I have just started an international trade company deals with marble and i am in need of a slogan. We supply wide range of natural stones in desired forms.

The name of the company is "marpio" which is composed of the beginning letters of "marble" and "pioneer".

If anyone can help that would be great.

Thanks in advance.
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RESPONSES

  • Posted by michael on 10/5/2005 at 9:29 AM Accepted
    "Marpio: Unearthing your individuality"
  • Posted by Ghost Writer on 10/5/2005 at 8:23 PM Accepted
    Marpio - The marble pioneer

    Marpio - Pioneering marble solutions

    Marpio - The stone and marble pioneers

  • Posted on 10/7/2005 at 3:59 PM Accepted
    Just brainstorming here...

    First lasting surface
    or
    Premier lasting surface
    or
    Today's First Surface
    or
    Eternal Marble

  • Posted on 10/8/2005 at 5:27 PM Accepted
    The first thing we'll need to know is your intended positioning. Who is the primary target audience for your product? Why should they buy from you (instead of a larger, long-established competitor)? What makes you different from, and better than, all the other folks out there selling what you're selling?

    It's pretty hard to come up with a good tagline unless we know what it is you're trying to communicate. If we come up with 25 suggestions, how will you decide which one to use? What criteria will you use to pick a winner?

    What are the key unmet needs of your target audience? Have you done that research? If so, you might want to share it with us. If not, you should do it BEFORE we try to figure out what the tagline should say.

    Once we have this information, I suspect you'll get a lot of on-strategy suggestions. Without the information, the odds are stacked against getting even one -- unless you retrofit the positioning to a tagline. (Now there's a backward way to market!)
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