Question
Topic: Branding
Branding / Sub-brand Names For Mobike Upgrade.
we manufacture & market a motorcycle brand. somehow, the sales are not picking-up & brand is unable to meet revenue targets. while in the same segment, competition is doing very well which can partly be ascribed to their strong brand equity & long history. now, we are coming-out with an upgrade of existing model & need to rebrand keeping the existing brand name also to the model. for e.g. if original name is say "pulsar", we require to add something more to it such as "pulsar plus" etc. can anyone help me in the rebranding / sub-branding exercise pl ?? suggest what names i can use ? thanx.
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