Question

Topic: Branding

What Are Some Companies That License Their Name?

Posted by Anonymous on 11/8/2005 at 4:50 AM ET 250 Points
I'm looking for major international brands that would license their name to be used on a third party product for annual fees and royalties that would be agreed upon later?

I'm mainly trying to use the name brand on a line of computer monitors and plasma TVs.

John
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RESPONSES

  • Posted by Carl Crawford on 11/8/2005 at 5:25 AM Member
    I doubt that very much, no sane business person would let you use there name, and then AFTER you make the product deside what they want in return for using there brand name.

    But I have been wrong before.
  • Posted by michael on 11/8/2005 at 10:19 AM Member
    John,
    Yes..you'd need to negotiate that upfront. But I'd suggest picking a company (or 20) that you think would work well and contacting them directly and asking. It's not too hard to find the right person to talk to a companies large enough to do what you want them to do.

    Michael
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