Know-How Exchange : Taglines/Names

I am starting a new optometry office and am trying to create a tagline or slogan that is professional but catchy enought to elicit interest in our services. Our website is www.gveyes.com which we're still working on. We provide full service eye care including examinations (routine and emergency) as well as sell glasses and contact lenses.

So many of the words associated with our business (such as 'vision', 'sight', 'focus', 'view' and 'clarity') can be used with alternate meanings to create cutesy slogans. I'd like to express ourselves in a way that shows our dedication to quality patient care and service, our high level of expertise and training, and our friendly, personable nature. I specifically named our business using our last names to convey a sense of trust and professionalism rather than use a generic name that we, as two optometrists, have no personal attachment to. Any suggestions would be greatlyappreciated.