Question

Topic: Taglines/Names

Naming A Web Development Company

Posted by Anonymous on 4/28/2004 at 3:57 PM ET 125 Points
i'm currently in the planning stages for the creation of a web development company. i've just finished conducting a market research study of my target audience and creating my positioning statement. i am now on the point of mental breakdown because i simply cannot come up with a name for my company.

so, do you guys have any ideas?

here's some background info:

- it will be a full service web development company (planning, building, hosting, promotion, and maintenance)
- based in canada
- targetted towards SMEs (5-50 million in revenue)
- industry focus will be manufacturers of consumer brands and hospitality & tourism
- want to appear as web experts, professional & corporate, and bottom line oriented
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Blaine Wilkerson on 4/28/2004 at 4:13 PM Accepted
    Riser Interactive Media
  • Posted by Pepper Blue on 4/28/2004 at 4:59 PM Accepted
    Hi rubyriser:

    You should check out Wordlabs and specifically this page on their site:

    https://www.wordlab.com/tools/t_index.cfm

    Very helpful site.

    Also, you might just want to take JBtron up on his offer.

    I hope that helps.
  • Posted on 4/28/2004 at 8:40 PM Accepted
    Rise development
    Internet Rising
  • Posted by telemoxie on 4/29/2004 at 12:34 AM Accepted
    I'm certainly no expert on branding - but it seems to me some of the comments related to branding may be directed more towards a current offering of your company, e.g. web development, than the company itself.

    In making cold calls for many technical companies, I can tell you that an overly descriptive company name is often a disadvantage. For example, if you call your company, "ABC Cabling Company" - then everyone already knows what you do. You are trapped in that line of work, even if you find something better. You might have more flexibility if you incorporate using a more generic name, and brand the cabling division and the web development service.

  • Posted by SRyan ;] on 5/1/2004 at 11:09 AM Accepted
    Ruby, I've always HATED business names like Viant, Scient, and Accenture -- they're ten-dollar names with ten cents worth of meaning. Other lousy names are those you can't "hear" correctly like Cisco and Sysco.

    That's not what you asked, though.

    My ideas often seem like they came from a source like Wordlab.com (cool resource -- thanks, PepperBlue!). Some for you:

    Turn Signal Development
    Plenty Magic Web Company
    All Over It, Inc.
    Rocket Fuel Designs
    Plutonium Web Partners
    Steelbelted Radial Design
    Sharp Marbles (Your Web Shooters?)
    Obviously, Inc.

    I hope you follow up with a post with your final contenders. Naming is such a personal process, whether it's your business or your baby!

    - Shelley
  • Posted by SRyan ;] on 5/3/2004 at 3:06 AM Member
    Another one:

    Jawbreaker Design, Inc.

    Names like these create an interesting phenomenon, I think. I can explain what I mean by telling you what's happened with the name of my own company. We are BirdNest Software, Inc.

    1. People ALWAYS comment on our name. Most of them say that they really like it.
    2. It's memorable. And people seem to mention it to others; I'm surprised how often someone says, "BirdNest? I've heard of you!" (We're still considered an early stage company.)
    3. People are naturally inclined to guess at or assume they know the meaning, origin, or intention of the name. They are wrong 99% of the time, but their guesses are always plausible and usually imply enviable business qualities.
    4. Unless someone asks, we don't gain much by talking about the source of BirdNest's name. Why? See #3 again.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)