Know-How Exchange : Taglines/Names

Hi Fazar,

Its always feel to use ur name as a brand for any product category.

But i still feel that the name should focus on the core attributes of the products you are offering.

Just go through folowing material:

Developing a name for your company or product is crucial in brand building. It's not a process to take lightly, nor is it wise to rush to a decision because letterhead needs to be printed or the website is ready to launch. There are several tips to help you successfully develop a brand name. They are:

1. Don't describe—distinguish. The biggest mistake ompanies make is being too descriptive with their names. A name should not attempt to simply describe; it should have the ability to suggest the essence (the unique characteristics) of your company. To be effective, a name must have brand potential. A name that is narrow or too descriptive does not have the depth or dimension to become an effective brand.

2. If it's comfortable—forget it. Everyone else will. The most successful names over the long-term are often those that are initially the most controversial (think Google, Yahoo). When you select a name, you are looking for something to punch through the marketplace clutter, not add to it. Overtly literal meanings can sometimes limit growth and show a lack of company creativity.

3. Keep it brief. One word brands are most effective.Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand.

4. It's about strategy, not emotion and politics. Many clients are surprised that selecting a name is such an emotionally charged decision. Naming decisions are fraught with politics, turf issues, and individual preferences. Stick to the strategy and do not allow the lowest common denominator solution.

5. Always be prepared for leaks. It is very difficult to keep a new name a secret. At the beginning of the naming process, prepare your press release and press kit in the event of a leak.

6. Don't expect unanimity. In the first few weeks following introduction, there is often a lot of discussion and publicity about a new name. Familiarity breeds comfort. As people become more familiar with the name, they will become more comfortable with it.

7. CEO involvement is key. Because selecting and adopting a new name is a highly emotional and political decision, you will not succeed without support from the top. Be sure that you have buy-in from the "C-Suites" in the beginning and that you keep them on board throughout the process.

8. Make room for expansion. The name should not be so narrow that it will create problems in future.

Go through the following articles as well:
1. https://www.brandchannel.com/brand_speak.asp?bs_id=122
2. https://www.powerhomebiz.com/vol3/name.htm
3. https://www.findarticles.com/p/articles/mi_m0DTI/is_10_27/ai_56640012

Try the following brand:

1. Cooks
2. CookBits
3. Chokie
4. BestCookie

Try the following taglines:

1. Enjoy the best taste and high quality foods
2. Best taste at ur doorstep
3. Best taste and no compromize on quality
4. Best Quality

Hope this will help.

You are comfortable with your name so use it with no doubt/hesitation.


Fazar's

My Absolute Halal


Short and sweet is what I can offer in this opinion.

Stand by your word and deliver the best - the best is always found.

Best regards ... my address is willing to sample (she says with a sudden urgency to snack!)

kind regards
sharon

If this is really an important decision for you, ignore what we're saying and see what your prospective customers think. There's nothing worse than a bunch of marketing "experts" spouting off about a name or a tagline without having any clue to what the target audience thinks.

You need to do some market research among your target. What does your name mean to them? How do they perceive your competitors? Is there a positioning gap in the market, and can you fill it?

Everything you've said is about what YOU want to do. It's time to focus on what your customers need and want, and what THEY think of your name, positioning, and point of difference in the marketplace.

It is absolutely acceptable to use your name as brand name for your products as long as your name doesn’t imply something that your product doesn’t stand for. For example—if your name is Peace and you want to brand your guns with that name that may create a credibility problem. Could you share with us what does your name mean as that may be a very important factor in deciding? Pardon me for this analogy: but if your name means salt and you want to brand your cookies as Fazar that may be a problem. Otherwise, move forward and food products with woman’s name may be a healthy thing in general. Here is one thing you need be very cautious of. If your cookies don’t gain lot of acceptance with the consumers and then you come up with another product under your brand name, you may have a very serious problem on your hands as people will automatically assume that Fazar’s products don’t taste well. It is very possible that you may have the best ingredients and best recipe and first few batches don’t taste very well because of manufacturing process and then your brand name could be doomed. So take pride in yourself for who you are, but think through these issues very carefully before putting your name on products. At the same time, if your cookies gain lot of acceptance by the consumers and then you decide to expand into other food areas that will also make your life easier as it will be easier for you to gain acceptance for other products.

What you name means could and probably would have a great influence in coming up with a tagline. For example--If your name means PURE, then you could have a tagline that says something like—FAZAR’S, A TASTE YOU COULD COUNT ON.

I would simply have a tagline that says—FAZAR’S, ALWAYS HALAL. If you are trying to emphasize halal, I would make sure that your tagline emphasizes HALAL.

Gee post Above. Some comments hurt more than help. I am sure you are a nice person. I wonder what muslim women would think of some comments from a strange man? the damage can be just as severe.

Sometimes people eat things having no idea of the ingredients. Others know what can be very good for them as an addition to their daily food requirements - weekly.

Would you try the cookies if they were offered as a product launch at a supermarket near you? does anyone care what the name is when they are tasting them? if the product is good they just remember the name. Association complete dont you think?

i know. this is not a forum.

with respect
sharon

Hi Fazar,

I recommend you go with your name. Your tagline could substantiate your name:

Fazar's. The dawn of new halaal delicacies.

Good luck

Nahida Sunil