Question
Topic: Branding
Corporate Style Guide
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I am looking for corporate style guides to use as examples of how companies "brand". Any input where I can get some samples, would be great.
I am also looking for input on how to write a strategic plan on logo design. Our current logo process is:
1. Someone wants a logo
2. We design it
3. They pick it (through a long process)
4. We get it approval by legal, communications director and then company president (company president not always involved in logo design)
5. Then we place it in our server and anything that our department does we use the correct and current logo.
However, we do not send anything to operating company as in the form of corporate identity and how to use the new logo correctly. I want this to stop; I want a standard process to follow. How do I start, how can I write a plan that my director will understand and help implement?