Know-How Exchange : Taglines/Names

Hi,

You need to be a bit more clear here:

The different products you have on offer will cater for different target groups:

educational/cultural
active/dynamic
comfy/relaxing

What exactly would you like to get on "ideas" and "information"?

The Phillipines are as such already a very well known destination in South East Asia. The Islands offer themselves super facilities and concepts.
There are many different sites to visit, many nice hotels to stay in and beautifull beaches and people all around.

To market this you need to get your product defined BETTER that is concretely stating what people will get at what price. From A to Z no loopholes. As nowadays the tourism industry is one of the most competitive in the world. Full packages with ALL in sell the best.

Then you need to go for diversification in price. Each of the 3 products you could segment in high price, middle price and low price categories in order to target an as large publicum as possible. As the tourism industry only makes money on volume.

I hope these suggestions help and good luck,

Regards,

W

'woutkok' made some excellent points for you to fine tune your approach.

Until then here are my ideas to complement your plan.

Many 'Tropics, heaven, paradise ideas' are out there already... you won't stand out with these ideas alone. You risk being one more leaf in a forest of leaves...

Something unique and frequently mentioned but not capitalized upon yet I believe is the number 7100.


Search 'Philippines' and almost always in the 1st sentence 7100 islands/destinations/connections/choices is mentioned.

Make that number click for you!

That is a lot of potential variations for travel destinations plus endless variety of combinations!

Play 'connect the dots' on your Home page (with Flash?) as it loads with different trip options each time, promoting your many affiliated destinations/links/packages to form a Happy Face Smile.

'Morph' the Happy Face Connections to a real Smile of a Tourist or Resident this simple Intro or TV Ad with laughter or music or ocean or bird sounds imediately sets the stage.

I like the idea of limited variety, 3 initial choices or levels of tour Catering based around a familiar theme.
Less overwhelming but it leaves the door open for extras.

Rare, Medium and WellDone!
Familiar descriptions here in the west.

These can define whatever you prefer.

Rare = less travelled, isolated, exotic, very customized.

Medium = mixture of a bit of everything

Welldone = focused themes-diving, golf, culture, luxury.


Hope this helps get the creative juices flowing.

Sample suggestions for name and tag??

7100Philippines - Island Jewels, Custom Made
7100Connections - Unique Memories Happen Here
7100Holidays - More Islands, Less Fuss.