Know-How Exchange : Branding

Take a look at the new and refreshed Apple, no brands in recent years have been as innovative as they have. They have totally readdressed their market and become mainstream once more.

Hi,

Innovation is one thing which drive business. We have seen various brands in past. I will mainly focus on examples from India and some at international Level.

1. Apple iPOD - Its a revolution. Everybody is talking about it and want to keep its ones pocket. There is a great imagery substantiated by the tangible features of this great brand.

2. PARAS Pharma: This is small but very innovative company with set of innovative and interesting brands.
PARAS PHARMA has grown over the years by creating a new category of products altogether.

1. MOOV
2. MRS.MARINO
3. LIVON
4. LIPGUARD
5. Itch Guard
6. Dermi Cool etc

And all these products are doing so well and its share in the FMCG sector is substantial. Franfly speaking, Paras is one of my favorites in FMCG sphere in India. They have created a space for themselves by innovation

3. Cream for Males in INdia: Emami launched Fair & Handsome. This space was occupied by brands targeting females like Fair & Lovely etc

4. Zydus Cadila's Sugar Free - Zero Calorie Sweetener

5. Deccan Airlines: They introduced - Everyday Low Prices concept in Indian Airlines. The ticket were as low as $10. So they entered a space with no competition in airlines at that point of time. Its a brand in itself.

6. Kingfisher Airlines: They have used the whole experience as their USP. They have created a blue ocean within a red one. Kingfisher redefined the travel experience for business and first-class travelers. This is also what Virgin used. According to Virgin, it’s not just getting from one airport to another, but the experience you have from when you leave your home to when you arrive. So it includes ground transportation, and options like taking a shower on arrival instead of going to a hotel.

7. Sony's walkman: How can we forget this example.

8. IKEA is considered to be the most innovative company in furniture space.

9. Reva electric car - environmentally and fuel efficient car.