Know-How Exchange : Taglines/Names

Hi Stephanie,

As you are looking for Marketing Matrix and would like to measure your marketing efforts for each quarter and looking for measuring tools. I will suggest following website.

1. https://www.marketingteacher.com/Lessonstore.htm
2. https://www.marketingprofs.com/6/lapointe4.asp
3. [inactive link removed]
4. https://www.market-modelling.co.uk/Default.htm

Above websites will give you guidance to understand the concept of Marketing Matrix in Business and there importance. As I am not aware about the Actual product it is hard to define new tools for measurement Marketing efforts in the first quarter.

I will suggest you start thinking with new ways how to find out return on investment. Use new methods to attract your customers by using advertisement method which maintains your expanses below (as your company has low budget).

ROI = NPV of Incremental Profits (Incremental Revenue – Expenses) / Initial Expenses

• Follow this website to generate more and more traffic on your webpage:

•https://www.sempo.org/learning_center/articles/measurement

• https://www.b2bmarketingtrends.com/abstract.asp?id=213&groupid=8

Use the following website to find marketing measuring software to control user inputs:

•https://www.marquantanalytics.com/computermodels_marketing.html

I hope this will help!

Regards,

M Bhor


[Moderator: Inactive link removed from post. 2/17/2011]

Hi Stephanie,

Last year there was a graduate here in the Netherlands that graduated on marketing performance management systems. He did a literature study (thesis is written in dutch so you're out of luck with that) and subsequently he went to some companies to see what they did about it. The companies are stock exchange noted businesses like Nokia and other companies.
Anyway it turned out that they didnt do so much about the measurement of marketing performance. The setting of budget happened mostly on basis of last year and so on.
The final point in the thesis made was that marketing performance should be measured like investments. Where you calculate a NPV (net present value) or an NPRV in which a certain risk is present.
The problem with this is of course that the increment in sales needs to be maintained, which in itself will cost money.
Furthermore, it is found that marketing increases intangible assets too, like brand value, brand equity (which for both there is no common terminology for actually), brand association and brand loyalty. But the problem with this is that sales persons also add to the marketing and so do the cars you drive with the name of the company and so on.

anyway, it is still a field of study in which there are only systems that you can buy for quite a lot of money and still you dont know for sure if it is correct.

What you can do is what is suggested above, the first response (on an add on a call etc.). Those things you can measure.

Lastly if you want simple measurement ratios you can try:

Divide the increase in sales through the amount spent on the promotion activities. This will show you the direct influence of the promotional activities. You can compare these numbers with later promotions.

The ultimate reason for promotional activities is to increase the amount of regular customers you get. This ratio will be quite difficult to make, but you could try the number of orders on average in the month before your promotional activities and the month after. Or if you feel the purchasing of the service takes much longer (in which case I would think you got some sort of customer database) you might use the start and end of the year numbers of customers. This last will also include the extra orders due to extra involvement of sales persons and such, but when you compare this number to other years it should still be usefull, although you keep the assumption that the sales persons will keep gaining customers proportionally.

Of course this is only the promotional part of the marketing, you also will need to do reviews which cost a set amount of money and that amount of money you should try to divulge from your boss so he knows what the customer wants.

Hope you can use some of it

regards

Andre

hi there

please try these links, which i believe will help you.

https://www.marketingprofs.com/6/stroll113.asp
https://www.marketingmetrics.com.au/
https://www.ad-mkt-review.com/public_html/docs/fs059.html
https://www.marketingprofs.com/login/signup.asp?source=/4/taylor2.asp

will try to provide with more later, hope this helps.

cheers!!