Question

Topic: Taglines/Names

New Tag Line For Airline Service At An Airport

Posted by Anonymous on 8/18/2006 at 3:18 AM ET 50 Points
1. Trying out a new tag line. We are a secondary airport serving our local community, compared to the large international airport 30 miles away. At our facility lines are short, parking is free and nearby, and the baggage claim is fast. Our target market is airline passengers. What do you think of:

"Just Plane Easy"

2. Staff is somewhat conflicted about creating a different tag line for this "product" (the airport tag line is "The Perfect Climate for Aerospace"). This reflects our previous and continuing focus on industrial development (job creation). Do you see any conflict or issue with us having multiple tag lines - one for each targeted market?
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RESPONSES

  • Posted by darcy.moen on 8/18/2006 at 8:30 AM Accepted
    I see nothing wrong with it. Tag lines should be flexible. When appropriate, you could also use: Gateway to the friendlier skies

    Tag lines simply position your brand. Mutliple tag lines allow multiple positions.

    How is business after the recent security scare? Check out this neat little business....www.shipstoreordonate.com
    They provide a shipping service for items that won't pass security screening, and passengers want to keep. Place them in the baggies provided, include your shiping information and payment, then drop them in the kiosk slot. Items are shipped back to the owners. Happier travelers, friendlier skies. Neat business for this day and age eh?

    Darcy Moen
    Customer Loyalty Network
  • Posted by Frank Hurtte on 8/18/2006 at 9:57 AM Member
    I like the just plane easier...

    for example.. xxx airport... just plane easier to atlanta..
  • Posted by MANSING on 8/18/2006 at 10:29 AM Member
    Hi Cdnney,

    Try this…!

    1. Be on trip
    2. Happiest way to travel with
    3. To move along
    4. Flying with blue sky
    5. A journey to your destination
    6. Get around
    7. make a trip for pleasure
    8. Travel Across
    9. travel to begin life somewhere else
    10. Keeping your valuable safe

    I hope this will help!

    Regards,

    M Bhor
  • Posted on 8/19/2006 at 1:10 AM Author
    Thanks! I appreciate the feedback.
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