Know-How Exchange : Taglines/Names

"Signature" is a little old school and doesn't really tell consumers that there are going to be real diamonds in that room. I'm a girl and I can tell you that if you mention Precious Stones, Rocks, Jewels, or Gems, it definitely catches our attention (they are our best friends, after all). In an industry where everything is Jewellery yet very little is a "Real Jewel", I would play up that angle. The Gems. The Jewel Collection. Etc.
Best of luck.

The Travertine Room

The largest building in the world constructed largely of travertine is the Colosseum in Rome. Another notable building using travertine extensively is the Getty Center.

Very exclusive associations with these other great buildings and yet not an awkward, gawdy or cheap 'bling bling' name.

"Perhaps we have something more suited to your tastes in The Travertine Room Madam."

Your floor will make it a memorable name.

Good Luck

Thanks, What a great idea. Unfortunately we are redoing the entire store in travertine with a special effect to the entry of the "room"

I am new to this board. Gem and jewels is also a good idea but not quite sure adding Collection would be too much of a repeat...ie Private Collection Gems Collection
Jewels Collection sort of sounds a bit cheezy. Any other ideas ??? Thanks so much for your assistance!

Executive Collection
Reserved Edition

All the responses have been good, just have not hit the mark yet. I hope we can have some additional input. We are in a historic old building and I am going to research that avenue.

The Marquis (Room)

The Platinum Room

The Exclusive Setting

Quote - What a great idea. ... we are redoing the entire store in travertine with a special effect to the entry of the "room".

Even better now!
Travertine will mean even more to those who visit your business and any noun will do!

Travertine Vault, Travertine Cache, ... Close, ... Cul-de-Sac, ... Annex, ... Cellarage, ... Nest, ... Snug, ... Clutch or Chambers.

I'm sure you get the idea.

No matter what you do to the entrance it will always intrigue to those who are not inside.

Sacristy
Sanctuary
Apse (if curved at all).

What i really like is 'In Camera' as you may know legal/latin term for In Secret. Taken to next step-plural Camerae (sing. Camera) are the spaces or chambers enclosed between two adjacent septa/walls as in spiral Nautilus Shell lined with Mother Of Pearl. (MoP, Used by Rolex, high-end luthiers etc).

So one large space; In Camera, several small secure spaces In Camerae.

Congratulations and goodluck

Since Diamonds are forever
Call it
The Forever Collection

or if you prefer to believe diamonds are a girl's best friend how about

The Best Friend Collection

or from Breakfast at Tiffanys
The Golightly Room - get them thinking!!