Question

Topic: Taglines/Names

Tagline For Advertisement In Trade Magazine

Posted by Anonymous on 9/15/2006 at 6:12 AM ET 250 Points
Hi! All
I need a Tag Line for Advertisement of my products ( Door Hadles, Hinges, Door Closers) in Print Midea.
I am in this business for last 7 years and My Brand and my products are assosiated with very good quality , but i can;t charge the price some big companies in our industry charge , though my product quality is better then them.
Our pricing is in middle segment , our quality is in top segment so far.
From now on i just want to concentrate on building my brand Image, we are launching new range of high quality door handles , door closers ,, I need Tag Line for that . I hope I can get help here.
Q1) Please suggest a tag line for Ad
Q2) Please suggest what price Strategy should we keep for our new Product range.
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RESPONSES

  • Posted on 9/15/2006 at 8:00 AM Author
    Thanks for your replies , but i see almost all companies are using phrases like " Style , Security, Quality , asthetic" in the advertisement ,, I want a tag line which is totally different , and say beyond product and services...as everyone is good in these fields now.

    For example i read on the Site ,, i really liked it ...
    " Next time you need us , it;s going to be for ur friend"
    " We do not not compete with anyone in India, we compete with the best in the world"

    Can you suggest me on the lines of above 2 i mentioned,,, i can not use it as some one else is already using it , though the industry is different , by the way i am from india..
  • Posted by NovaHammer on 9/15/2006 at 9:24 AM Member
    Brilliant Appearance is just the Tip of Our 'Door Hardware' IceBerg.

    Subsequent lines could talk about the 9/10ths not seen below the surface of your "product package", business history, quality of materials, trained staff, prompt service etc.


    Hope this is a little different for you.

    Cheers.
  • Posted by Frank Hurtte on 9/15/2006 at 10:08 AM Accepted
    A quality handle is the first impression of your home.
    Your style of life is judged by the handle on your door
  • Posted on 9/16/2006 at 9:44 AM Author
    First of all, this is an amazing site , Thanks everyone for your time and effore, though i have not yet got that line,( infact you all are very close ) i am sure some one will come up with that amazing 1 liner soon.... i have learnt a lot by reading on this forum .

    May be more information from me can help :-

    a) An Archietect plays a bigger role by recommending these products to actual customers. ( office or home)

  • Posted on 9/19/2006 at 9:26 AM Author
    What do you guys think of this
    a) " Out Of The World , But not out of your reach "

    b) Don't pinch Yourself


  • Posted by NovaHammer on 9/20/2006 at 10:00 PM Member
    A) Vague suggestion... b) could be anything

    Try a 'call to action' for your clients in your tag line.

    ...Shake Hands With An Architects 1st Choice!

    the image of an 'offered hand' extended; as in a trusted deal and opening a door, with your product with your name on the door.

    Good Luck again.

  • Posted on 9/21/2006 at 9:10 AM Author
    Hi!
    I really appreciate all the effort you guys have put in.
    But I could not get the tag line , that hit me . But still i am not disappointed , i will continue on this website for your valuable suggestions in future.

    Thanks a lot Everyone . As the Magazine had a deadline , So i have to finalise in next 12 hours.... I will inform you all later what tag line i used.

    I tried to close this question, and award points, but some error is occuring continously .Please check.
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