Question

Topic: Taglines/Names

Brand Name For Line Of Frozen Dough Products

Posted by Anonymous on 10/6/2006 at 10:57 AM ET 250 Points
I need to develop a brand name for a line of frozen dough products. The staple product will be gourmet frozen biscuits with the addition of cookies and other dough products in the future. Our competitors are Pillsbury, Mary B's and White Lilly. I would love to find something that has the same name qualities as Lipton, Pillsbury, Stouffers etc. We could even use an individuals name such as Newman’s Own etc. Let me know your thoughts.
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RESPONSES

  • Posted by Frank Hurtte on 10/6/2006 at 12:51 PM Accepted
    Granny Gails GoodDough
    Granny'sFreezer
  • Posted by Harry Hallman on 10/6/2006 at 2:26 PM Accepted
    Well all of the ones you mentioned are names of people. It's the way it was done back then and they ahve sepct lots of years and millions making the names what they are today.

    So start with a name and make it something.
  • Posted on 10/6/2006 at 3:33 PM Accepted
    Feel like rhyming?
    Dough-to-Go
    Rolled Dough
    Yeast Treats
    Otto Frederick's Bread (named after sliced bread inventor)
    Daily Bread




  • Posted by kannanveeraiah on 10/7/2006 at 8:54 AM Accepted
    Dear Corey,

    I suggest :

    "Ms. Dough"

    "Madam Dough"

    "Mother Dough"

    "GrandBake"

    "Ms. Baker"

    "Madam Baker"

    Best Wishes,

    kannan
  • Posted on 10/7/2006 at 9:27 PM Accepted
    Blanchard Bakery
    Berta's Baked Goods
    Homespun Bakery
    Smithfield Bakery
    Golden Dough
  • Posted on 10/9/2006 at 5:49 PM Accepted
    Corey's Delicious Biscuits
  • Posted on 10/10/2006 at 4:20 PM Member
    How about "Baker's Dozen" or "Baker's Frozen Dough?"
  • Posted by browncatfan on 10/12/2006 at 11:23 AM Accepted
    It's Dough-licious!

    From Dough to Delicious!

    OR SOMETHING WITH A WARMTH/HEARTH FEELING, LIKE:

    Homebake

    Mrs. Kitchen's

    Lovin' from the Oven

  • Posted by sam on 10/16/2006 at 10:50 AM Accepted
    Corey,
    Who is the target audience and what is the distribution channel?

    Is this going to be sold in the traditional food channel, Gourmet stores or some other avenue?

    There are thousands of new products in the traditional grocery channel each year that come and go because they aren't prepared for the challenge of marketing through the supermarket industry. What ever you choose it needs to invoke an emotion of being as good as or better than homemade or as good as grandma makes...

    browncatfan is correct in the warmth/hearth feeling.

    Take a step back and determine the reason this product is being made in the first place. Someone had a vision of supplying the community with at product that they feel is the best that has ever been and or reminded them of what they used to get or are getting at the breakfast table or at grandma's house...

    Somewhere in those thoughts is your answer. Be wary of catchy or too clever of a name that doesn't invoke an emotion of comfort for this food product.

    Fresh, Gourmet, Country Oven, Baker, Aroma, Warmth, Delicious, Grandma, Mom, Golden, Flaky, Home, Kitchen...

    Mix and match these naming attributes with some of the above answers while thinking about why this product was developed and you may get your name.


    Good Luck!
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