Know-How Exchange : Taglines/Names

"Readily Available"

Right Man for the Job

RealHR - we provide real world HR support.

Rapport - Recruiting and Building Relationships

Real Finds.
The people you need to make a real difference.

How about:

"Really Confused. Don't know what business we're in, but we have a name that starts with R."

Come on. We can't give you a name if you don't tell us what you're trying to communicate, who is in your prime target audience, where you're located, exactly what it is you do, and what your positioning is.

You need a marketing strategy and positioning much more than a name and tagline -- unique and meaningful or not.

And why are you limiting yourself by requiring that the name start with R? What is it you want the name to do for you?

R-U-Desperate

Runaway HR. Run far, far away.

ROFL Consulting. We don't get it either.

Are you into recruitment which is both professional and respected or of the “Grabbit and Run” type, to borrow a name from Private Eye Magazine?

Or is it HR consultancy, consultancy, which the latter category of recruiters, regard HR as, “The last bastion of sloth and time-wasting in industry”? (If you don’t believe me, watch the 18 videos, run by a bloke in a white suit, on how to make $$$$$$$$ from stuffing unsuitable people into jobs they don’t want.)

As you won’t tell us your details, like most other posters, I’ll take liberties.

If it’s the latter type of recruiter how about:

R’s for R’s. Whole service!

If for the HR consultancy:

R’s – RU in need of R’s Whole Service

Those who can’t read out loud can ignore this one.

Come on – more details or you will get more of this Mickey taking!

Steve Alker
Unimax Solutions