Know-How Exchange : Taglines/Names

Artemisia

She built one of the Seven Wonders of the Ancient World, ruled after her husbands death and successfully defended her people against invasion.
Quite a 'gal' it appears!

This refined but strong name starts with 'A' (important to some for Phone Book listings), is very different and is construction and leadership specific.

It would fit nicely with any other name or word to make a unique, professional brand to help with the female angle you mentioned.

Hope that helps somewhat.

Constructing Women - Sometimes it really does need a womans hammer

My question is why is it important to highlight you are a women owned business in the name of your company? Actually you did not say it was.

I would use your last names "Cassera & ? Construction" and then get a tag line that conveys your value proposition. There are people on this forum who are very good with tags lines. I am sure they can help.

Are you looking for an angle like the guys who have a unique branding approach with 'Carpenters in Kilts'? (their all male workforce show up on the job site dressed in Kilts).

Are you looking to play up the all female ownership, or just focus on getting the job done, and done right?

I like the Pink Helmet Crew - odd jobs done right, on time, and on budget.

Odd job Betty's

Renetta's Reno's

Fran and Frieda's Fix ups. Then add Danielle's Design and Paint division for the painting and interiror design department.

My two cents worth.

Darcy Moen
Customer Loyalty Network

When it comes to a company name, there are 3 main factors you should keep in mind: legal availability, memorability & positioning.

LEGAL AVAILABILITY - Is the name legally available for use? I've know so many people who in their 4th or 5th year receive a cease and desist letter from company who had that name both them. A trademark attorney can help you do this type of digging. Or you can get it done cheaper by having a quick trademark search done by Alex von Allmen at BrandMother.com His number is 916-985-6205. Tell him Melvin Ram sent ya.

MEMORABILITY - How memorable is your name? It helps if it is visual. I started my company as Novel Studios. No one could remember it. Now it's Volcanic Marketing. I tell people once and they don't forget. Something sexy or fun or descriptive usually helps.

POSITIONING - Does the name position you correctly in the mind of your target audience? If you're targeting large businesses, a lofty name that seems more established may be the way to go. For smaller businesses who are more price conscious, sounding affordable will be very important.

Whenever I have a client who needs a name, I usually recommend Alex von Allmen (916-985-6205). If you have a few hundred bucks to invest, I'd give him a call. Having a good name pays off because all your other marketing depends on it.

As for my suggestions? How bout:
- World Wonders Construction (bad. starts with a W.)
- 1-to-1 Construction
- Dunrite Builders
- Personal Builders
- Powertools + Hammer Consutrction

Incorporate your woman-factor as it will help you win minority contracts but don't dwell on it in your marketing as there are more important factors to compete. Also, your company is going to be more than just you two. Your male employee's shouldn't feel like sissies for working for you. Pls don't make them wear kilts, I beg you. You want something everyone can really feel a part of and build ownership in.

Does this help?

~ mel

Melvin Ram
Volcanic Marketing

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