Question

Topic: Branding

Branding&furniture

Posted by Anonymous on 5/27/2004 at 7:07 PM ET 125 Points
I want to create a high-end piece of furniture.Carved and gilded wooden frames for mirrors.It will be a unique pieces.How to make a brand which will presents top luxury product?
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RESPONSES

  • Posted by SteveByrneMarketing on 5/27/2004 at 7:33 PM Member
    name the brand "Carved&Gilded"

    make the logo look like it was created from a carving and gilding process

    follow this “authentic” upscale theme with every execution of your brand


    (note: it's not this simple, there is plenty more to do. Check out www.MarketingProfs.com, do a Google search, try your bookstore. There is a lot of info on branding.


    happy furniture making
  • Posted on 5/27/2004 at 8:42 PM Member
    IVAN:

    Take a look at www.moderninteriors.net

    A small retailer of products from top designers such as Le Corbusier, etc.
  • Posted by SRyan ;] on 5/27/2004 at 9:03 PM Member
    Frames / Mirrors by...

    Poetic Walls
    Gilded Grace
    Hard Elegance
    Quiet Splendor
    Embellished Surrounds
    Splendiferous Wood
    Rich Boy Trinkets
    Stillwater Home

    Okay, none of these are luxe-inspired names like Cartier, daVinci, Tiffany, and so on. But maybe the clientele will get the joke, rich or poor!

    Hope this provides inspiration in some form or direction. It would be great if you came back and posted your Final Answer, even after you close this question, just to satisfy curiosity.

    - Shelley
  • Posted by Blaine Wilkerson on 5/28/2004 at 6:37 AM Member
    How about "Uniqueorn Designs (uni-corn)-Innovative Wood Craft". You can build a Unicorn logo and feed your ads, etc off the word "unique" which resides in the spelling of the company name.

    Looks like you have a lot of good suggestions! Feel free to send me an email if your require further assistance.

    Good Luck!
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