Question

Topic: Branding

In What Context Do We Reposition Or Rejuvenate A Brand?

Posted by Anonymous on 5/31/2004 at 3:20 AM ET 100 Points
What do you exactly mean by repositioning and rejuvenation of a brand?While repositioning and rejuvenating what areas are taken in consideration and is it effective for brands?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by jcmedinave on 6/1/2004 at 10:57 AM Accepted
    In the Position is a requisite to point or focus in a specific group of market. The if you want to reposition it, you will need to change the objective group.

    By difference, when you want to Rejuvenate, it is no necessary to change the objective group, you can only change some aspects of your brand.

    Bye,

    Juan Carlos
  • Posted by SteveByrneMarketing on 6/1/2004 at 5:30 PM Accepted
    Once upon a time there were several cough and cold remedy products available from well known brands. A new brand named NyQuil (Ny for night) was introduced to the market as the FIRST and ONLY cough and cold remedy developed for night use.

    NyQuil REPOSITIONED all other remedies as daytime remedies.

    Hope this helps
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)