Question

Topic: Taglines/Names

Dog Trainer/behaviorist Tagline For Card/brochure

Posted by Anonymous on 12/25/2006 at 7:24 PM ET 250 Points
I am starting a new dog training class (which will be held in a pet store that features organic and natural products made in USA.) Would like to appeal to owners who have recently adopted (rescued) from the shelter a pup or young dog.
(Most trainers pitch animal learning theory; but most owners don't care about that. They are pretty anthropomorphic and want the dog to "listen". Hope this is not too detailed... )

I tried "Training from the heart" but it doesn't quite work. Clients are usually affluent under 40, often women.

My web site: [inactive link removed]

Thanks, Bill



[Moderator: Inactive link removed from post. 2/14/2011]
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 12/25/2006 at 8:24 PM Accepted
    Hi, Bill ...

    What is it you want the tagline to do for you? What will be different when you have one?

    Usually the tagline is intended to communicate a positioning -- a unique benefit that talks to the target audience and tells them why they should buy your product/service instead of someone else's or instead of doing nothing.

    In order for us to come up with a tagline for your business we need to know what makes you different from and better than others who do the same thing -- your positioning statement.

    If you can help us with that, then we can probably help you with a tagline.
  • Posted by rjohnni on 12/26/2006 at 2:55 AM Accepted
    Learning with love.

    Learning leads to listening.

    Pup Playschool.





BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)