Question

Topic: Taglines/Names

Need A Slogan For My New Website

Posted by Anonymous on 12/28/2006 at 5:28 AM ET 25 Points
Hi Folks,

I'm new!

I have just established a new estate planning and asset protection website called Global-Wills.com. We sell a variety of legal kits to assist with asset protection and estate planning. I was looking to add a slogan to my site and would appreciate your view.

I want the slogan to be strong and add to the credibiity of my new business. I was thinking of either "No.1 1 in estate planning and asset protection" or "for all your estate planning and asset protection needs".

Any thoughts or alternative suggestions would be greatly appreciated!

Thanks
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RESPONSES

  • Posted on 12/28/2006 at 8:45 AM Member
    No. 1? According to who? Don't make claims unless you can back them up.

    "for all your ________ and _______ needs" says nothing important and is overused in every industry, just fill in the blanks.

    Your slogan must say something meaningful about you, otherwise it's a waste of space. What makes you different than anyone else in your field? Why would someone be interested in your product? Start there.
  • Posted on 12/28/2006 at 9:59 AM Accepted
    To send a strong message of security to your market, I suggest the following slogan/taglines:

    Strategically Securing Your Future

    Expert Legacy Protection

    Helping You Build a Fortress of Protection

    A Fortress of Experts Protecting Your Legacy
  • Posted by Frank Hurtte on 12/28/2006 at 10:34 AM Member
    Look out for your interests after you are gone

    Looking out for you after your gone

    Protect your property after your gone
  • Posted on 12/28/2006 at 12:27 PM Author
    Guys,

    Thanks to all! I've got some intersting ideas from your responses (some useful nugget in each of them).

    Steve, your comments regarding points are noted - although perhaps a little premature.........remember it is my first time visiting this site....so some forebareance in judgement and time to learn would be appreciated...

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