Question

Topic: Branding

How Can I Sectionize A Jewelry Store

Posted by Anonymous on 2/1/2007 at 3:09 AM ET 250 Points
Hello,
we are going to enlarge our jewellery shop and separate the gold section from the diamond section and there will be a corridor separating both show rooms, but what i need how can i sect ionize each show room in a sophisticated way yet not time consuming and easy to shop because each show room will be about 400 M2 and we are thinking of sect ionizing it like the following:
baby section, wedding section, diamond, precious stones...
but i think this is not inspiring ... please suggest or advice any web site i can find in luxurious anterior design jewellery showroom

thank you
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RESPONSES

  • Posted by Mushfique Manzoor on 2/5/2007 at 2:26 AM Accepted
    Hi salameh

    you havent told us where is this store located. if you are located in MiddleEast then who are your typical customer base?? arabs or South Asian expatriates or european/american expatriates?? ideally you should sectionize your store based on your customer/client profile. when do they usually buy jewelry, is on occassions like Marriage, Brithday, Valentine's Day, Wedding Anniversary etc or just casual buy-when-wish type.

    so far what i have seen here in SouthAsia, people buy jewelry on occassion (young people) while older generation buy gold jewelry especially as an investement.

    so, you can first sectionize your store based on occassion, like
    1. Marriage Ceremony (for bride and groom only),
    2. Occasional Jewelry,
    3. Daily Wear

    then for each section you sectionize by type like
    A. gold
    B. diamond
    C. pearl
    D. gems
    E. other metal (i.e. Platinum, Radium etc)

    for each of the type sections you can also then further sectionize by design like

    i. Traditional
    ii. Contemporary
    iii. Oriental etc.

    hope this helps, thats all for now.

    cheers!!
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