Question
Topic: Taglines/Names
Jumpstart A Tagline For An Established Product-b2b
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Our target market is the SMB/SME - (small to mid-size business) market with revenues from $10-500M. We market to CFOs, Controllers, VP of Finance enabling them to generate accurate budgets and forecasts upon which to measure the actual performance of their business against. Our software helps them to determine where the variances are against their "plan" and then give them the insight to correct problem areas or exploit opportunities. This way the CFO can adjust resources - money, labor, capital- in the appropriate way to meet profitability and growth goals.
What's particularly important to the SMB market is that the solution be easy to use, easy to implement (no big consulting fees), scalable, little drain on IT resources and affordable - which our solution meets on all counts. CFOs, Controllers, etc. are typically conservative, risk averse, analytical folks.
Tag line words/suggestions from the readers would certainly help in stimulating our internal discussions. Thank you.