Question

Topic: Taglines/Names

Help With Tagline: Internet Business Development

Posted by Anonymous on 2/21/2007 at 12:03 AM ET 250 Points
We started a new company called Internet Architects and need a catchy tagline as our slogan. It will go on business cards, our website, promotional materials, etc.. The company was created in order to rebrand and expand on the help we've been providing clients over the last 5 years. We are very good at leveraging technology and helping to create new business opportunities for clients. This includes consulting, design, and development of Internet business solutions. We are a unique technology company because we firmly believe that technology is simply a tool which makes business opportunities possible.

Paraphrasing Adrian J. Slywotzky, “[the Internet] is not about technology for its own sake; it’s about serving customers, creating unique value propositions, leveraging talent, radically improving productivity, and increasing profits. It’s about using digital options to craft a business model that is not only superior, but unique.”

All of our clients are referrals. We focus on supporting current clients. We will be focusing on helping more companies. We will also be focusing on supporting other Internet marketing and development companies. Our goal is to become the experts who support the experts.

As an example of one of our projects, a wine distribution company asked us to create a website to share information with their clients. After taking time to understand their business, we were able to create a website that integrated all internal business processes, accounting, inventory management, sales management, delivery management, and management of all internal and external relationships (retailers, suppliers, brokers, management, etc.). The system supported everyone involved and sales skyrocketed. Within seven months of opening, our client’s monthly revenues exceeded one million dollars. They considered us one of the top three reasons for their success.

Ironically, after all I’ve said, it probably sounds funny that we’re having so much trouble coming up with a tagline. It’s true though and we’d really appreciate any ideas you have. Thanks!
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RESPONSES

  • Posted by greg on 2/21/2007 at 4:51 AM Member
    Hi,

    How about...

    Internet Architects
    'Unlock The Digital Dynamic'

    Greg
  • Posted by Chris Blackman on 2/21/2007 at 4:56 AM Member
    If you want a service message, and playing to the architect theme:

    - Service on strong footings
    - Service on strong foundations

    Focusing on the support aspects:

    - Supported by strong foundations
    - Strong foundations, strong support

    Hope that helps...

    ChrisB
  • Posted by tdbill on 2/21/2007 at 9:30 AM Member
    Internet Architects

    Building Stronger Businesses

    Building your success one application at a time.

    The Foundation for a successful online business

  • Posted by Harry Hallman on 2/21/2007 at 9:34 AM Accepted
    Ed you quoted

    "Paraphrasing Adrian J. Slywotzky, “[the Internet] is not about technology for its own sake; it’s about serving customers, creating unique value propositions, leveraging talent, radically improving productivity, and increasing profits. It’s about using digital options to craft a business model that is not only superior, but unique.”

    Keep this in mind as you try to create a tagline. UNIQUE VALUE PROPOSITION. You know what it is, now turn it into a slogan. I would focus on exactly what you do.

    Consider this. Everyday there are thousands of people around the world that become internet architects and compete for the dollars you want. Why should a client use you?



  • Posted on 2/21/2007 at 11:49 AM Author
    Thanks to everyone for the feedback so far. I'll be thinking through all of the answers and presenting them to others for their input as well.
  • Posted by Phoenix ONE on 2/21/2007 at 2:25 PM Accepted
    Sounds like you are embarking on a great journey -

    Develop/Define Your Brand and Your Tags will Come Easy

    As mentioned above make certain you know your Unique Value Propositions - this is critical to your brand-

    Also develop your Unique Sales Propositions and your Unique Marketing Propositions

    UVP + USP + UMP = Brand
    Result = Your Value to Clients

    Your Tags should be about their needs not you.

    You have already name your business:Internet Architects.

    "Technology From The Ground Up"

    " Technology Blueprints for Growth"

    " Building Solutions"

    "Architects for Today, Planning Your Tomorrow"

    " Architects Planning Your Future"

    " WebPlanners, unleashing technology for your business."

    "Tomorrow is Today, with {{company name}}

    Just a few thoughts , I hope they help

    Good Luck and Happy Marketing ~
  • Posted on 2/21/2007 at 3:37 PM Author
    "Your Tags should be about their needs not you." makes a lot of sense. Focusing on Unique Value Propositions also makes a lot of sense. So does answering the question of why a client should use us.

    This ends up leading me toward ideas like "Unleash Your Business", but that sounds too cliche. We also thought of "Building the next generation of your business", but that seems too wordy.

    We're not there yet, but I feel we're moving in the right direction. What do you recommend?

    ps... if it helps... As someone mentioned, plenty of companies are available for that. Most companies know technology very well, but few really know how to apply that technology effectively. That's why I think we're unique. We bridge the gap, we know enough about business to make a huge difference, and we care enough that it shows in the quality of our work and the relationships we have with our clients. Thanks :)
  • Posted on 2/23/2007 at 5:01 PM Accepted
    Here are a few ideas

    Internet Architects


    seize the digital difference.

    opportunity is at your fingertips.

    the business experts.

    internet applications for better business.


    hope this helps
    LA
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