Question

Topic: Book Club

New Book Club Selection - The Origin Of Brands

Posted by Anonymous on 2/24/2007 at 5:14 PM ET 500 Points
Hi Everyone -.

We’re about to launch our next book club discussion!

This time we’ll be discussing the book, The Origin of Brands, by Al & Laura Ries. The book is available in hardcover, paperback, and e-book.

The discussions will again be hosted by CK, a regular blogger in the Daily Fix.

We hope that our regular KHE participants will join these discussions.

Here’s the FAQ page for the book club:
https://www.marketingprofs.com/bookclub/faq.asp

If you have any questions, please feel free to post them here and we will reply as soon as possible.

If you want to receive an email alert when it's time to start the discussion, be sure to sign-up at: www.marketingprofs.com/bookclub/join.asp

I'll post again when CK is ready to launch the discussion. In the meantime, get a copy of The Origin of Brands and start reading!

All the best,

Carrie
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RESPONSES

  • Posted on 2/28/2007 at 9:22 PM Accepted
    Just got my book today and I can't wait to dive in. It's a really interesting premise. I like it when authors take an integrative approach and apply lessons learned in one discipline to challenges in another discipline.
  • Posted by steven.alker on 3/12/2007 at 9:34 PM Accepted
    Dear Carrie

    Do Al and Laura do one with pictures as I’m a bit backward on the long words marketers use!?

    Seriously, I asked on of my guys to get one for the partnership. We take too little interest in brands in SME’s and we shouldn’t be so dismissive.

    There are some hints and strategies here which I would have found invaluable when I was launching a self-sealing, process plant, valve covering coating material some 17 years ago. Trying to do it from scratch using standard marketing texts increased my knowledge of how to sell cornflakes immeasurably, but was of sod all use in industrial marketing.

    I look forward to the discussion


    Regards

    Steve Alker
    Unimax Solutions
  • Posted on 3/15/2007 at 11:39 PM Member
    Looking forward to discussing the book with everyone starting next Tuesday!
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