Question

Topic: Taglines/Names

Name My E-store And Brick & Mortar Resale Shop

Posted by Anonymous on 2/24/2007 at 7:01 PM ET 250 Points
I am starting an e-store and a soon to follow brick & mortar resale/ consignment shop. It will have a French Boutique theme with Chesley McLaren mannequin's modeling the gently used and new designer clothes. This will not be a "down on your luck" thrift shop, but an up-scale line of designer clothes and accessories, and I want to have a name to reflect the whimsical French boutique feel of the atmosphere that will be created with a custom designed web site, and as mentioned soon to follow brick & mortar shop.
I can not stress enough how important it is that the clients, both buying and sell have a very positive experience that they would if shopping for new clothing.
So far I have come up with Mademoiselle's Boutique or La Bella's Boutique, but not too jazzed about either. Please help!
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RESPONSES

  • Posted on 2/24/2007 at 8:51 PM Member
    La Renaissance
    L'échange - The Exchange
    Boutique Encore
  • Posted by MajorHal on 2/25/2007 at 5:06 AM Member
    Boutique Brava
    Repetere' Boutique
  • Posted by Harry Hallman on 2/25/2007 at 7:29 AM Member
    I would leave the word Boutique off of the name Encore, Brava or whatever sounds better by themselves.
  • Posted by Phoenix ONE on 2/25/2007 at 10:27 AM Accepted
    Just a few thoughts - I sincerely would not base the name of a company for branding and value perception on search terms and keywords - Those become part of an e-marketing strategy not a development of company name and branding.

    Keywords and seach terms are not branding strategies, otherwise Amazon, Ebay, and Google would have been named book store, auction and search engine.

    Brand, first that will be timeless and give meaning to your value. Then when building your online store develop a solid e-marketing campaign for exposure and advertising.


    Possible names

    Nouveau Riche Boutque, where shopping is a a fine art. Clothing like art nevers loses charm, elegance or style.

    Arriviste Boutque, an elegant shoppe.

    Nouveau Redux, Elegance you can trust.

    Couture Redux, where style matters.

    Fleur de Couture, where our fashions bloom forever.

    Hope these help

    Good Luck & Happy Marketing~


  • Posted by Phoenix ONE on 2/25/2007 at 11:04 AM Member
    Thank you, please keep me posted as you progress,

    I think it is a great concept and has immense marketing and staying power.

    I think either name could produce a beautiful logo and site imagery.

    Best of luck,
    Bill
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