Question

Topic: Taglines/Names

Stumped On Tagline - Sales Writing

Posted by hotbuttons on 4/23/2007 at 5:24 PM ET 125 Points
After six months of operating under the hot buttons handle, I have grown tired of the "sounds like porn 1-900" comments. I suppose it is a great way to pique interest but alas I must confess that I have grown tired of explaining the reasoning behind the name.

Never one to be simple, I am toying with the name Frankly Scarlett.

Reasoning:

Most targets (whether they be consumer or business) really don't care what you have to say unless there is something in it that appeals to them on an emotional level. Grab their interest and you are closer to making that sale.

A large portion of my client base is industrial/blue collar. Straight shooting, foul mouthed, and untrusting of the "creative types". I want to illustrate that I am frank/honest and also have a warped sense of humor that can keep up with the darkside.

Most of my projects entail promotional materials such as advertorials, brochures, sales packages, etc.

It seems that I have an easier time coming up with taglines for others and today I am stumped.

"To the point comunications"
"We tailor your message ...

??

Sigh....

Thanks!
Tracy
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RESPONSES

  • Posted on 4/23/2007 at 5:34 PM Accepted
    Frankly Scarlett
    - In Their Face Communications
  • Posted on 4/23/2007 at 7:05 PM Member
    How many blue collar types have seen Gone With The Wind?

    You'd get further with a reference to South Park

    or at least Smokey and the Bandit.

  • Posted by Phoenix ONE on 4/23/2007 at 7:59 PM Member
    Hi Tracey,

    I think for your target audience "Frankly, Scarlett" is too cutesie, unique yes, but will even create more explanation than hotbuttons!

    Here are a few thoughts,

    Tracey On Point, TOP communications for business

    On Point, advertising that makes cents.

    Advertising, Marketing & Tracy, teamed to grow your business.

    The Write Word, getting your message right!

    Hope these help

    Good Luck & Happy Marketing ~ Bill
  • Posted by telemoxie on 4/24/2007 at 6:56 AM Member
    No way.

    Customers want you to make them look good, and to cater to their every wish. Many of them (especially younger folks) expect you to treat them like they are the only customer on the planet.

    Even though we might like to say it, and even though I agree with the perspective in many, many cases, the last thing in the world these folks want is an agency who has the attitude, "Frankly, Scarlet, I don't give a %$#@"
  • Posted by hotbuttons on 4/24/2007 at 8:48 PM Author
    Hi all!

    I see that I have once again gone way beyond the box with my left field thinking. (Makes me chuckle.)

    My thoughts again are that if someone can see the humor in the name, that is the type of individual that I would like to work with. When personalities mesh well it makes the job all that more enjoyable.

    Frankly Scarlett is not written in stone but I like it.

    I went through the telephone book and surfed online to check out the names of the writers in my city. They're all hum drum... nothing jumps out at you. Do I play it safe and join the likes of Jane Doe Communications? Is this the norm to be taken seriously as a sales writer?

    Y-a-w-n...

    >:)-

    T


  • Posted by browncatfan on 4/25/2007 at 5:07 PM Member
    I agree somewhat with the folks above BUT...it should be noted that industrial/blue collar management doesn't mean ignorant and uncultured.


    If "Frankly Scarlett" it is, then why not go right for the rest of it, too; that might actually HELP make it seem less cutesy.


    Frankly Scarlett.
    Sales copy that make YOUR CUSTOMERS give a ****!
  • Posted on 4/27/2007 at 8:25 AM Member
    I'd Use the Git 'er Done personna for blue collar workers. I don't think they can relate to or would be very familiar with the Scarlet O'Hara...frankly my dear

    I think Git 'er Done speaks to that market.

    MarketingRiot
  • Posted by hotbuttons on 4/27/2007 at 10:01 AM Author
    (Smile)

    Perhaps I created the wrong picture in my original post. Industrial or blue collar industries do not equal a group of uneducated apes. Far from it. I work with owners and top management and can assure you that the South Park or Git er Done references would be a tad insulting.

    From what I have found, many hold the same opinion which is no games, no fluff, no bs. They don't care if an agency has won a wall full of awards, what they want is someone they can relate to and trust.

    Much thanks to all of you who have contributed. I appreciate your input.

    Honest! :)

    Tracy
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