Know-How Exchange : Branding

Hi gagandeep36,

Randall has shared some very important advice and when he speaks I pay attention.

Today I hope you're having a great day but more importantly an AMAZING life. "A good name is to be chosen rather than great riches..."


THE PURPOSE OF A GREAT NAME...
Back in ancient times a name was a powerful tool that demonstrated something about the person or thing being named.

The person who named it had authority over it.

If actively and effectively "Decreed with Authority" that name would >>>>>>>PROJECT itself far into the future into many lives, villages and camps. Often times that name would still be heard and mentioned long after the individual's presence was gone. And so goes the existence of a great name. In our day and age if a name is valuable enough it's name alone is invaluable and carries with it powerful goodwill.

Is that what you and your organization would like to happen with the name of your company?

Would you like your name to arouse attention? Make peoples heads turn or their thoughts toward your product?

Sure you would...then take giving your company a name to be a serious Endeavour and with that said remember "Every purpose is established by counsel..."


A STORY ABOUT HOW I GOT MY NAME MAY HELP...
My name arouses attention and that's because my mother did not chose my name by accident. She intentionally chose a name that was different. Even though I'm African American, Indian and White my name is neither African, Indian, European nor American...it is Hebrew. Since Hebrew is one of the oldest languages still being used and spoken it evokes a voice from the past. When that name is present or listed among contemporary names fortunately for me it stands out as does my dark skin. The name my mother chose for me also has a powerful meaning...it means "Jehovah does succeed".


Do you want a name that's outstanding?

Sure you do! Then chose your name wisely. And you would be wise to chose a name that stands out and at the same time tells a powerful story.

So what is the story behind why you believe healthy food is important for children to eat? I know it may seem obvious but what is not obvious is "why you're deciding to enter into an industry full of healthy products without a name that carries with it a powerful story?"

When I'm introduced to people they always say something like "that's different"..."women say that's pretty, I like that", Often times people who have not heard it before tie it to a name they associate with and then they'll say "did you say Jeremiah". This opens a huge door for me to clarify, re-communicate and often share my story about how I got the name.

Do you think after a conversation like this people forget who I am? If you said no you're right!

Now if I knew that I could help you get to a name that carries a message and resonates in the human heart. Something ancient and something powerful that will spin upon the ancient cords of our DNA causing all who hear it regardless of culture to remember it's sound from times past then I would be serving you most authentically.

I know I haven’t' given you what you came here looking for originally. But if you've really heard what I've stated today you've just walked away with more than you could bargain for and it was all for Free, full of a lot of love because more than giving you a name I want you to become immensely prosperous with your new company. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant,

Deremiah, *CPE (Customer Passion Evangelist)

*Caring Promotes Exuberance