Know-How Exchange : Taglines/Names

It would be good to know what other competition you have for media outlets or if there is anything distinct about the town that would naturally fit into a title.

In the absence of that, I would personally suggest getting out of the comfort zone a little which I think will more quickly help establish an identity.

We have a local alternative weekly called simply Seven Days. Another local community's weekly shopper type publication is The Flea (as in Flea Market).

As some brainstorming starting points, maybe figure out how long it takes an average person to read it and call it '38 Minutes' (or whatever) as a takeoff on 60 Minutes. If there will be a lot of coffehouse/restaurant distribution, call it something like the 'Weekly Bean' or just 'The Bean'. Or maybe the (name of town) Reader as a play off the Weekly Reader for kids or the 'Reader's Digress' if it is primarily lighthearted easy-to-read text.

All I am saying is that if it isn't really a paper featuring local reported news (and maybe I didn't understand the description correctly), then don't position it as a local weekly newspaper which is to me what Town Talk Weekly implies.

Regards,
~Jason