Know-How Exchange : Taglines/Names

It depends on who your prime target audience is. What works for one audience may not work for another. See what YOUR audience thinks. For me, "Hairoism" doesn't say much, but maybe I'm atypical -- I don't want my hair to be particularly strong or heroic.

As for what comes first, it should be clear and effective communication of your positioning promise -- the key benefit you want people to associate with your product or service. Get that right, and everything else will follow.

And did you mean UPC or URL? The UPC is one of the last things you'll need to worry about ... right before you finalize packaging (assuming you're going to be distributed through retail outlets that require a UPC).

The URL comes sooner, especially if you're going to be selling online. And I'd still get the positioning right before I settled on a name or a URL.

Don't fixate on the name or the tagline. Get the positioning statement perfect instead. Figure out what important unmet need your target audience has that you satisfy, and focus your efforts on communication of that benefit.

Hello. I'm not sure if this is how to respond to your question on what I consider vintage but.... I call anything from the 80's and beyond vintage. I thank you for your help.

I do like hairoism....
how about; " courage to be sheen?"

Best wishes.

hairoism - I like it. I looked up Heroism definitions on the web to see if they could spur an idea...

1. the qualities of a hero or heroine; exceptional or heroic courage when facing danger (especially in battle); wordnet.princeton.edu/perl/webwn
2. In many myths and folk tales, a hero is a man or woman (the latter often called a heroine), traditionally the protagonist of a story, legend or saga, who commonly possesses abilities or character far greater than that of a typical person, which enable him or her to perform some truly extraordinary, beneficial deed (a "heroic deed") for which he or she is famous. These powers are sometimes not only of the body but also of the mind. Heroes are typically opposed by villains.
en.wikipedia.org/wiki/Heroism

I like the part about posessing far greater of that than a typical person (product in this case), which enable him or her (it in this case) to perform truly extraordiany deed.

Hairoism:
winning the battle
legondary shampoo
stand out the way you want
stand out with confidence
the confidence to be seen

I'm not sure where i am going, but hopefully this helps trigger new ideas for you and others.

Janine, there is something about "Hairoism" that doesn't quite cut it for a consumer brand. It doesn't sound right, and I'm having a problem explaining the reaction.

Maybe it's that the benefit isn't there, or the connection to Heroism isn't immediately obvious. Or something. And if you don't "get the joke" immediately, then the brand name begins to sound like an Organism or a religion (a la Taoism) of some kind.

It just doesn't sound like a legitimate brand name for the product you're describing. I'd rather see you go with something more crunchy and familiar like "Aunt Janine's Seabuckthorn Hair Therapy System." (I'm not pushing that one specifically, but simply illustrating another possible tack you can take.)

I think that Haroism has too many syllables. For me, there's a subtle religious overtone, which might also be off-putting.

You'll want to trademark both the name of your product and the tagline.

Janine

Sounds like Michael Goodman is encouraging you to "wash that name right out of your hair".

Have you explored the opportunities afforded by the botanical name for see buckthorn? It's called Elaeagnaceae, which immediately looks to me like Elegant, which one would think would be something most people would want their hair to be.

Even Michael!

You could work with it to make it

Elegans
Elegance
Elegante
Elegantissimo

Any value in pursuing this course?

ChrisB