Question

Topic: Taglines/Names

Specialist Cheese Shop

Posted by chough on 9/12/2007 at 6:12 AM ET 500 Points
I am currently in the process of planning a new business venture – a cheese shop, specialising in artisan cheeses from around the British Isles, and continental Europe. (I'm based in England, UK).

The shop is intended to have an upmarket, boutique/artisan/specialist feel, and focus on great range, product knowledge, advice and customer service. (I feel there is a bit of a backlash against the rise of the giant supermarkets, and a gap in the market for small specialist shops).

So, finally getting to the point, I need a name for this venture, and possible a tagline… At this point any suggestions are welcome, from the serious/classy to the humorous and irreverent! If it comes with a tagline so much the better! (My current thinking is along the lines of "The Great British Cheesemonger" or "Great British and Continental Cheeses".

Any strategic/marketing/other advice from anybody who's ever been involved in anything similar is incredibly welcome!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/12/2007 at 9:46 AM Accepted
    Say Cheese!
    The Cheese Connoisseur
    Cheesy Expertise
    The Great British CheeseMaster
  • Posted by Mushfique Manzoor on 9/12/2007 at 10:23 AM Accepted
    Hi Andrew

    good to see you after a long time. it has been a while since we last talked over email :-))

    how about these....

    "HMRC-Her Majesty's Royal Cheese"
    "Saint-Dundee-French Cheese from Orient"

    hope this helps.

    cheers!!
  • Posted by chough on 9/12/2007 at 10:31 AM Author
    Thanks guys, keep 'em coming… To kick you off here's a few I've already come up with…
    The Cheese Garden
    Nice'n'Cheesy
    Easy Cheesy
    Cheddar Gorgeous
    Mr Cheese
    Stinky Malinkey's
    The Cheesery
    The Annandayle Creamery
    (My name's Andrew & my wife's names Dayle…)
  • Posted on 9/12/2007 at 7:24 PM Member
    How about a play on the popular cheese product and call it "Cheese Whiz."

    I know... I'm reaching :-)
  • Posted on 9/13/2007 at 11:14 AM Accepted
    MMMMMM....that's Gouda.

    Play on a funny name for cheese.

    Nothing greater than Gouda.

    Gouda Gone Great (GGG)
  • Posted by chough on 9/13/2007 at 11:40 AM Author
    Thanks for all your efforts so far, much appreciated, but I don't think we're quite there yet… Be away from a computer until Wednesday 19th... but keep them coming, maybe a leeetle more upmarket... :)
    thank you again for your contributions so far.
  • Posted by browncatfan on 9/13/2007 at 4:21 PM Accepted
    Chez Cheese!

    Cheese, Cheese, and More Cheese.

    Up and Edam.

    To Brie or not to Brie.

    Cheese Just My Style.

  • Posted on 9/17/2007 at 8:42 PM Accepted
    Britain's Homage Du Fromage



  • Posted on 9/17/2007 at 8:56 PM Accepted
    The Stinky Cheese Shoppe

    The Cheese Wedge

    Cheese If You Please

    My Favorite Cheese Shoppe

  • Posted by chough on 9/19/2007 at 4:40 AM Author
    Thanks for all your responses,
    Food for thought! Honourable mentions to Casey, Trish and Juliet, I think you have come closest to my thinking! Thanks again for all your contributions, and if any further random cheesy thoughts strike you please post them, even though I've closed the question.
  • Posted by chough on 9/19/2007 at 4:44 AM Author
    BTW, Julia, I'm a BIG fan of Strathdon Blue! If this all comes off I hope to have a great Scottish cheese selection, as I think Scotland and Ireland make some of the the finest cheeses in Britain... (and I'm Scottish too). I'll keep you posted!

    chough
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