Question

Topic: Taglines/Names

New Pet Sitting Business

Posted by Anonymous on 11/4/2007 at 10:50 PM ET 25 Points
I need help determining if I should start a business pet and house sitting. I just moved to the area I am currently living in and noticed with some limited research that there is a person doing the same thing across the street from my new home and three others with a 15 mile radius. There marketing is not that professional and the service fees are complicated and include add on fees for everything such as returning house keys ! I feel Ic ould do this with a good name and tag line and get involved in the chamber and network groups- what do you think ? Should I worry about the competition or just develop a name and tag line that would attract ?
Wanting my Own Business
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RESPONSES

  • Posted on 11/4/2007 at 11:15 PM Member
    Hi You definitely should always be on a look out at what competition is doing. that you should always do.

    then think in terms of what you could give better as benefit to your customers. is it value added services or price offs or a combination of the two.

    also you need to check on what you target audience requires.

    additionally your competition is also those who may not really be on an active look out for pet stay - these homes also need to be converted
  • Posted on 11/5/2007 at 9:05 AM Author
    Thank you pervarakadiaatmp ! I will look at target audience - basically I would want to target the higher end client that takes holiday and short trips or have needs due to work schedules. I am looking for a aname and tag line to associate these people with me - but Executive Pet Sitter seems so bland. Love Pet Sitting seems a bit gushy - I cannot seem to think of a name that would serve the higher end client - the CEO or COO family who needs their home and pets addressed while out of town or keeping to a hectic schedule.
    Any ideas ?
  • Posted by Jay Hamilton-Roth on 11/5/2007 at 9:23 AM Accepted
    Your competition already has a reputation and clients. If your benefit is a simpler pricing plan, then they could copy that in a heartbeat. Slicker marketing may not be matter to the prospects - the word-of-mouth factor would. Joining the Chamber is unlikely to produce the leads you're looking for. The obvious leads would come from vets who don't offer pet care service, pet food stores, local dog parks, and even travel agents (who knows when people will be traveling).

    Focus on something different. First, make sure you get bonded. That will speak loudly that you're to be trusted. Team up with a house cleaner, groomer, and/or handyperson. Provide a full-service menu - go away on vacation, and come back to a home that's better than when you left it.
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