Question

Topic: Branding

Ideas On Conducting A Valuable Customer User Conference

Posted by Anonymous on 2/4/2004 at 5:22 PM ET 250 Points
Every year we execute an annual conference. The attendees are a mix of past/current clients and prospects as well. We have a keynote (usually motivational) and then have a healthy mix of presenters of case studies utilizing our own employees and clients. It is a forum whereby ideas are shared and much networking takes place. Clients actually pay a fee of $895 plus their own travel expenses to attend. How can we maintain a high level of attendance as our response has been suffering. Should we eliminate the fee? What other inducements can we offer a) clients to attend and present, and b) prospects to want to come and learn about our company? Eliminate keynote and have all industry related speakers?
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  • Posted by williamarruda on 2/4/2004 at 5:38 PM Member
    When I worked for Lotus software, we held a users conference that became more and more popular each year. One of the major benefits was access to senior executives. Allowing customers and partners to meet with the strategists and key leaders was a big selling feature.

    Best.
    William
    www.reachcc.com
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