Know-How Exchange : Taglines/Names

Training for what industry? Specializing in what? Who is your competition? What is your expertise?

The more we know about your (planned) business, the better we can help you.

We do deliver training in HR, Sales, Management, Leadership, Communication, etc... except for IT. We do not deliver IT training.

Our competitors are companies like IRR - Dubai and MEIRC - Dubai.

I really need you to help me with ideas.

thank you in advance

We train all your employees to perform better in sales, marketing, HR, management, communication and leadership.

we deliver high quality of training and include hands-on so that they will know how to apply it at work. therefore our training is not only theories...

We offer trainings for all level of employees: Top Level management, middle management and staff...

Hope this will facilitate the task since really i am out of ideas

thanks

Nathaly

You might need to segment the market for the various training courses you provide.

Make the slogan focus on the benefit to the target segment.

For example, for senior management the key benefit might be: Update all your CEO skills in just one day.

The benefit to sales people might be: Learn how to sell more reliably, easily and quickly.

The more generic you try to become (i.e. trying to have one slogan for all products and segments) the more vague and bland the slogan will be, e.g. "Our training makes you perform better" - maybe true, but what does it mean?

I suppose, generally something like "Trained people make better employees" could work generically for corporate and government client organisations.

Hope that helps.

ChrisB

Dear all,

Thank you for your answer, however unfortunately i did not find any slogan that might help me. i needed a slogan that reflect what we do in a creative way.

nathaly