Question

Topic: Taglines/Names

Need Name For E-newsletter

Posted by Anonymous on 2/4/2008 at 5:45 PM ET 250 Points
Help - I need to come up with a catchy name for an e-newsletter that will go out to brokers and consultants in the life and disability insurance industry - my company, which is a life and disability carrier - will send brokers and consultants this newsletter on a quarterly basis to inform them about our products and services, industry trends, helpful selling tips, etc. My entire marketing team did a brainstorming session but none of the names we came up with will ever cut through the clutter of emails that this audience receives. If you have any clever/creative ideas, I'd LOVE to hear them, I feel like I'm completely stuck.

Thank you so much for your help
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/4/2008 at 7:54 PM Accepted
    A clever name will only work once - then it's the content that keeps 'em reading.

    Assurance
    Ensure Your Sales
  • Posted by mdlugozima on 2/4/2008 at 7:58 PM Accepted
    Complete Coverage
    Whole Life
    Dividends
    Variables
    Universal Coverage
  • Posted by mdlugozima on 2/11/2008 at 2:07 PM Accepted
    E-Gads! (make gads of money)
    Mo Money ((make up a fictitious author named "Mo" who provides selling tips)
    Push It! by Salt & HIPAA
    Sell Like Elle (make up a fictitious authoress named "Elle" who provides selling tips)
    The COBRA Strikes!
    Loaded!
    C-Note
    The Bundle
    Bonanza!
    Cash City

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