Question

Topic: Taglines/Names

Need Help With Tag Line For Real Estate Brand

Posted by Anonymous on 2/5/2008 at 1:38 PM ET 125 Points
I've been a Realtor for two years, however, I just moved to a new city. My name is Karen Hamilton and I have selected to brand The Hamilton Group but now I need a tag line. I'm a former Event Manager and am very organized and have good follow thru on details. I have always been great at customer service.

I was thinking: The Hamilton Group, Impeccable Service, Outstanding Results.

Is this too much?
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RESPONSES

  • Posted on 2/5/2008 at 11:14 PM Author
    Thanks so much for your input. In most of my testimonials, my clients have stated either that I've gone the extra mile for them or that I always had their best interest in mind but I'm not sure how to translate that into a tag line.

    I like the impeccable service, but I too have a problem with outstanding results because that is out of my control. Any suggestions?
  • Posted on 2/5/2008 at 11:14 PM Author
    Thanks so much for your input. In most of my testimonials, my clients have stated either that I've gone the extra mile for them or that I always had their best interest in mind but I'm not sure how to translate that into a tag line.

    I like the impeccable service, but I too have a problem with outstanding results because that is out of my control. Any suggestions?
  • Posted by mdlugozima on 2/6/2008 at 10:08 AM Accepted
    Bring it home with the Hamilton Group.
    We'll see you all the way home.
    Karen cares.
    A sign of caring.
    On your side for the entire ride.
    I care about you all the way through.
    We look after you all the way home.
  • Posted on 2/6/2008 at 12:29 PM Author
    Thanks, I like "We'll see you all the way home". I've always been good at helping others brain storm but terrible when it comes to doing something for myself. I guess most people feel that way.

    Karen
  • Posted by mdlugozima on 2/12/2008 at 7:43 AM Member
    Karen -

    My advice is for you to come up with your own "personal brand". Who is "Karen Hamilton"? Maybe you can use your real estate background for help and sell yourself like you sell homes. What traits do you want people to remember you by? If you had to write an ad for yourself what would it say? For example what would your headline be? "Attention to detail abounds with this stunning realtor!". Try it.

    Mark
  • Posted on 2/13/2008 at 5:16 PM Author
    I actually went with

    The Hamilton Group
    how do you want to live?

    It is twilight blue with a light blue and indigo palm trees.

    Thanks everyone for the suggestions.
    Karen
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