Question

Topic: Taglines/Names

Name For Paint With Superior Weather Protection

Posted by dennis.ramdeen on 3/3/2008 at 7:34 PM ET 125 Points
Sub-brand of paint under an established market leader main brand. Competing in the key outdoor emulsion (water based) paints category; this brand will be positioned as a "premium emulsion" using a minimalist, upscale label aimed at re-enforcing its quality. That said, let's remeber it is paint we're talking about so we can't get too carried away.
Any help with this would be greatly apprciated, dr
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RESPONSES

  • Posted by mdlugozima on 3/3/2008 at 10:02 PM Member
    Great Coat
    Umbrella
    Withstand
    Repeller
    Champion Coat
  • Posted by dennis.ramdeen on 3/4/2008 at 7:44 AM Author
    Good template Phil..also, sometimes we forget the legals, thanks, dr
  • Posted on 3/4/2008 at 8:16 AM Member
    Element Guard
    Resist-All
    Weather-Beater
    Winter Coat
    Pea Coat

  • Posted by dennis.ramdeen on 3/4/2008 at 8:39 AM Author
    Remember premium positioning so name needs to re-enforce this, dr
  • Posted on 3/4/2008 at 10:16 AM Accepted
    RidgeCrest
    Four Seasons
    Ridgemount
    Endure
    Choice
    Power Coat
    Interlock
    Weatherlock

    Good Luck! =]
  • Posted by mdlugozima on 3/4/2008 at 10:31 AM Member
    Best Coat
    Select Protection
    Superior Surface
    Choice Coat
    Superior Exterior
  • Posted on 3/4/2008 at 11:04 AM Member
    Defender, keeping the elements at arms length

    Guardian, protecting your castle (or investments)

    Slicker, protecting the inside when things get rough outside

    Weather Shield

    Good luck,

    Dennis
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