Question

Topic: Taglines/Names

Seraching For Tagline For Mailing Company

Posted by Anonymous on 3/7/2008 at 1:18 PM ET 500 Points
I own a small full service mailing company. My current tag line is "(Company Name)....Direct Mail Experts". I don't like it. I am in the process of designing a website and creating an off-line campaign and am searching for a tag line that conveys that we are a highly personalized "boutique" shop; an extension of your marketing department if you will. I posted a few weeks ago and got some great advice on the direction I need to go re: strategy, but I'm having trouble coming up with a succulent tag line. Thanks!
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RESPONSES

  • Posted on 3/7/2008 at 1:45 PM Accepted
    Your mail is our business
  • Posted on 3/7/2008 at 1:55 PM Accepted
    Posted to your specifications!

    Almost as good as face to face!

    Snail mail at its finest! :)

    Can I take that to the post office for you?

    Stamping out SPAM!

    Have fun with the idea of comparing yourself to email or taking the "archaic method" on the chin.

    Google "the worst peanuts in town", read the story of Cromer's (notice the ranking). Self effacing approaches can get a lot of attention! Everyone in our 4-county region (if not the state) knows who you are talking about if that quote is used.

    Good Luck,

    Dennis
  • Posted by phil.wesel on 3/7/2008 at 3:30 PM Accepted
    Direct Mail Campaigns, We Deliver Victories!

    Since it looks like your little firm is called victory mailing or some such, I would tie the tag line to the firm and the experience/ benefit it delivers.

    Something of the sort, "we came, we saw, we conquered."

    I also thought you might try to renew the fad of the "baby on board" signs with a little "Direct Mail On Board" We baby your firm's mailing needs. It would be a fun way to showcase the talents your firm possesses and of course you would deliver via direct mail if you can afford to.

    Also have you thought about how you might integrate your existing products with online product offerings?

    Lastly you could steal one from eBay's Shop Victoriously campaign with a "Mail Victoriously"

    hope that helps
    Phil

  • Posted by Jay Hamilton-Roth on 3/8/2008 at 10:43 AM Accepted
    Focus on your benefits. What besides addressing and mailing the client's letters do you do for them? Why have your clients chosen you (over your competitors)? What do you see that makes you unique from the other mailing companies?

    We send mail in rain, snow, sleet, and hail
    99.99% On-Time Delivery Guaranteed
    Make Sure Your Offer Is Seen
    Mail Sent How, When, and Where You Want It
  • Posted by Corpcommer on 3/8/2008 at 12:10 PM Accepted
    Client's request -- create a tagline for Victory Mailing Services, direct mail experts:


    Victory Mailing Services: Here to do it when you can't! Direct mail service at its best.



    Good luck.

    Corpcommer - MC
  • Posted by dennis.ramdeen on 3/8/2008 at 1:24 PM Accepted
    "E-mail with legs"
    "Think of us as E-mail with legs"
    "So direct you'll think it's your mother-in-law"
    "As reliable as sunrise"


  • Posted by dennis.ramdeen on 3/8/2008 at 1:39 PM Member
    Give us and forget about it.
    Dmail delivered.
    The Deliverers
    Let us deliver you.
    Deliverance is nigh!
    Your d-Mail Room
    D-mail in a zip code!
    What's your zip code?
    d-mail the merrier!
  • Posted by dennis.ramdeen on 3/8/2008 at 1:42 PM Member
    Dogs like us.
    Even dogs like us.
    Even mailmen like us.
    Your personal post office.
    Joined at the zip!
  • Posted by dennis.ramdeen on 3/8/2008 at 1:45 PM Member
    D-mail in a zip!
  • Posted on 3/8/2008 at 4:38 PM Author
    Thanks Guys! I appreciate all the ideas. Jay: our strongest benefit is peace of mind. Once you hand the mail to us, you don't have to worry about whether it's getting to the post office on time. That and we are highly personalized - free pickup and delivery; always a live person answering the phone, everyone is made to feel like their mail is important no matter how large or small the volume.
  • Posted on 3/9/2008 at 6:24 PM Accepted
    "We put your message in their hands, and on their minds."
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