Question

Topic: Taglines/Names

Promo Names & Taglines For A Room Package

Posted by Anonymous on 3/9/2008 at 9:33 PM ET 125 Points
Hi Everyone!

This is my first post - most of the time I just have a blast reading all your ideas! I admire all you creative geniuses and hope such inspiration will be as smooth for me sooner than later.

I work for a 4-star business hotel in the Philippines and as with any establishment in the hospitality industry, monthly/quarterly/annual promos abound.

I would really appreciate your thoughts on names and taglines for a room package. The mechanics are simple: the rate for an overnight superior room accommodation will be lower by a thousand pesos from the walk-in rate for single/double occupancy (already with buffet breakfast), and will apply for reservations/check-ins on Sundays, Mondays and Tuesdays only because these are our lean days. Children below 12 years old staying with parents/adults are free of charge and it'll also include discounts (but not major ones) on laundry/pressing services, wining and dining options, and complimentary use of the gym and pool. Validity will be from April 1 to June 30 and is applicable only for the local market and expatriates living in the Philippines.

I hope all that info helped. Advance and immense thank you's for all your input!
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RESPONSES

  • Posted by michael on 3/11/2008 at 5:52 PM Accepted
    The Tagalog Tag-Along.



    Michael
  • Posted on 3/20/2008 at 2:20 PM Accepted
    The right name depends on the rating of your hotel and your positioning. For example, if you are a 5* resort, you want a name that sounds luxurious and indulgent. For example: The Royal Package.

    If you are a 3* place, you want to sound like affordable fun. So you could call it the Family Fun Package.
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